{"id":13,"date":"2024-11-11T14:49:34","date_gmt":"2024-11-11T13:49:34","guid":{"rendered":"https:\/\/blog.iese.edu\/rosa-fite\/research\/"},"modified":"2024-12-13T12:10:23","modified_gmt":"2024-12-13T11:10:23","slug":"research","status":"publish","type":"page","link":"https:\/\/blog.iese.edu\/rosa-fite\/en\/research\/","title":{"rendered":"Research"},"content":{"rendered":"<p><strong>Libros\/ Books<\/strong><\/p>\n<ul>\n<li>Rosa M. Fit\u00e9, Pedro Nueno, Kandarp Mehta y_Joaquim Vil\u00e0.\u00a0<strong><em>Primero las personas Pensamiento emprendedor para resolver problemas empresariales<\/em> <\/strong><em>(<\/em>Gesti\u00f3n 2000, Planeta, 2024).<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Cap\u00edtulos de libros\/ Book chapters<\/strong><\/p>\n<ul>\n<li>Rosa M. Fit\u00e9, Pedro Nueno, Kandarp Mehta y Joaquim Vil\u00e0.\u00a0<strong><em>Persona art\u00edfice: una nueva perspectiva de la acci\u00f3n emprendedora<\/em><\/strong><strong>.<\/strong> <em>Primero las personas.\u00a0 Pensamiento emprendedor para resolver problemas empresariales <\/em><em>(<\/em>Gesti\u00f3n 2000, Planeta, 2024).<\/li>\n<li>Pedro Nueno, Jorge de Muller y Rosa M. Fit\u00e9.\u00a0<strong><em>Innovaci\u00f3n sanitaria: m\u00e9dicos creando valor<\/em><\/strong><em>. Primero las personas<\/em>. Pe<em>nsamiento emprendedor para resolver problemas empresariales <\/em><em>(<\/em>Gesti\u00f3n 2000, Planeta, 2024).<\/li>\n<li>Rosa M. Fit\u00e9, Pedro Nueno, Kandarp Mehta y Joaquim Vil\u00e0.\u00a0<strong><em>Por una creatividad colaborativa<\/em><\/strong>. <em>Primero las personas.\u00a0 <\/em><em>Pensamiento emprendedor para resolver problemas empresariales\u00a0<\/em><em>(<\/em>Gesti\u00f3n 2000, Planeta, 2024).<\/li>\n<li>Julia Prats y Rosa M. Fit\u00e9. <strong><em>La\u00a0l\u00f3gica emprendedora como capacidad directiva<\/em><\/strong>. <em>Primero las personas.\u00a0 Pensamiento emprendedor para resolver problemas empresariales <\/em><em>(<\/em>Gesti\u00f3n 2000, Planeta, 2024).<\/li>\n<li>Rosa M. Fit\u00e9, Pedro Nueno, Kandarp Mehta y Joaquim Vil\u00e0. <strong><em>Investigaci\u00f3n en acci\u00f3n para innovar en management.<\/em><\/strong> <em>Primero las personas.\u00a0 Pensamiento emprendedor para resolver problemas empresariales\u00a0<\/em><em>(<\/em>Gesti\u00f3n 2000, Planeta, 2024).<\/li>\n<li>Elena Reutskaja y Rosa M. Fit\u00e9.\u00a0<strong><em>Por un marketing inclusivo y m\u00e1s efectivo<\/em><\/strong><em>. Primero las personas.\u00a0 Pensamiento emprendedor para resolver problemas empresariales\u00a0<\/em><em>(<\/em>Gesti\u00f3n 2000, Planeta, 2024).<\/li>\n<li>Gaizka Ormazabal y Rosa M. Fit\u00e9.\u00a0<strong><em>Ver, contar y hacer crecer el valor<\/em><\/strong><em>. Primero las personas.\u00a0 Pensamiento emprendedor para resolver problemas empresariales\u00a0<\/em><em>(<\/em>Gesti\u00f3n 2000, Planeta, 2024).<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Revistas\/ Journals<\/strong><\/p>\n<ul>\n<li>Rosa M. Fit\u00e9, Kandarp Mehta y Pedro Nueno. <strong><em>Verbideas: un modelo nuevo para la innovaci\u00f3n continua<\/em><\/strong>. <em>Harvard Deusto Business Review,<\/em> n.\u00ba 317, 2021. \u00a0English version <strong><em>Verbideas a new model for continuous innovation<\/em><\/strong> available at IESE Publishing 16408-EN.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Verbideas en \/at IESE Publishing<\/strong><\/p>\n<p>Aplicaciones \/ Applications<\/p>\n<ul>\n<li>Fit\u00e9, Rosa Mar\u00eda y Nueno, Pedro. <strong><em>Verbideas en docentes: saber, saber hacer, saber ser<\/em><\/strong>. (2024)\u00a0EN-41-E<\/li>\n<li>Fit\u00e9, Rosa Mar\u00eda y Nueno, Pedro.\u00a0<strong><em>Verbideas Cadete: pensamiento emprendedor en j\u00f3venes<\/em><\/strong>\u00a0(2024) EN-39-E<\/li>\n<li>Fit\u00e9, Rosa Mar\u00eda y Nueno, Pedro. \u00a0<strong><em>A leader committed to people and innovation<\/em><\/strong> (2020). EN-24-E (Spanish) &amp; EN-24-EN (English)<\/li>\n<\/ul>\n<p>Principales conceptos\/ Main concepts<\/p>\n<ul>\n<li>Fite, Rosa\/ Mehta, Kandarp.\u202f\u00a0<strong><em>Collaborative creativity in Verbideas<\/em><\/strong> (2020).\u00a0 EN-25-E (Spanish) &amp; EN-25-EN (English)<\/li>\n<li>Fite, Rosa\/ Mehta, Kandarp. <strong><em>Leonardo da Vinci and Verbideas<\/em><\/strong> (2020). EN-21-E (Spanish) &amp; EN-21-EN (English)<\/li>\n<li>Fite, Rosa\/ Mehta, Kandarp. <strong><em>Dynamizing and integrating movements in Verbideas<\/em><\/strong> (2020). EN-22-E (Spanish) &amp; EN-22-EN (English)<\/li>\n<li>Fite, Rosa\/ Mehta, Kandarp. <strong><em>Three verb-ideas for your creative action<\/em><\/strong> (2014). EN-19-E (Spanish) &amp; EN-19-EN (English)<\/li>\n<li>Fite, Rosa\/ Mehta, Kandarp. <strong><em>Operational flow of Verbideas<\/em><\/strong> (2020). EN-26-E (Spanish) &amp; EN-26-EN (English)<\/li>\n<\/ul>\n<p>Infraestructura de aplicaci\u00f3n \/ Application infrastructure<\/p>\n<ul>\n<li>Fite, Rosa\/ Mehta, Kandarp. <strong><em>Guide for the implementation of Verbideas<\/em><\/strong> (2020). ET-36-E (Spanish) &amp; ET-36-EN (English)<\/li>\n<li>Fite, Rosa\/ Mehta, Kandarp. <strong><em>Odissea exercise<\/em><\/strong> (2020). EE-10-E (Spanish) &amp; EE-10-EN (English), ET-37-E (Spanish) &amp; ET-37-EN (English)<\/li>\n<\/ul>\n<p>El primer principio de Verbideas. Buscar verdad: comprendiendo la realidad\u00a0\/ The first principle of Verbideas. Look for truth: understanding reality<\/p>\n<ul>\n<li>Fite, Rosa\/ Mehta, Kandarp. <strong><em>Keys to look for truth, understanding reality<\/em><\/strong> (2020. ET-39- E (Spanish) &amp; ET-39-EN (English)<\/li>\n<li>Fite, Rosa\/ Mehta, Kandarp. <strong><em>Look for truth, understanding reality: evidence <\/em><\/strong>(2020). EN-27-E (Spanish) &amp; EN-27-EN (English)<\/li>\n<li>Fite, Rosa\/ Mehta, Kandarp. <strong><em>Empathy activation in Verbideas<\/em><\/strong> (2020). ET-38-E (Spanish) &amp; ET-38-EN (English), EE-11- e (Spanish) &amp; EE-11-EN (English)<\/li>\n<li>Fite, Rosa\/ Mehta, Kandarp. <strong><em>Looking exercise<\/em><\/strong> (2020). ET-40-E (Spanish) &amp; ET-40-EN (English), EE-12-E (Spanish) &amp; EE-12-EN (English)<\/li>\n<li>Fite, Rosa\/ Mehta, Kandarp. <strong><em>Consciousness exercise<\/em><\/strong> (2020). ET-41-E (Spanish) &amp; ET-41-EN (English), EE-13-E (Spanish) &amp; EE-13-EN (English)<\/li>\n<li>Fite, Rosa\/ Mehta, Kandarp. <strong><em>Evaluation of looking for truth, understanding reality<\/em><\/strong> (2020). ET-42-E (Spanish) &amp; ET-42-EN (English), EE-14-E (Spanish) &amp; EE-14-EN (English)<\/li>\n<li>EN-28-E\u00a0\u2013\u00a0Fite, Rosa\/ Mehta, Kandarp. <strong><em>Look for truth, understanding reality, summary <\/em><\/strong>(2020). EN-21-E (Spanish) &amp; EN-21-EN (English)<\/li>\n<\/ul>\n<p>El segundo principio de Verbideas. Encontrar bondad: a\u00f1adiendo valor \/ The second principle of Verbideas. Find goodness: adding value.<\/p>\n<ul>\n<li>ET-43-E\u00a0\u2013\u00a0Fite, Rosa\/ Mehta, Kandarp. <strong><em>Keys to find goodness, adding value<\/em><\/strong> (2020). EN-21-E (Spanish) &amp; EN-21-EN (English)<\/li>\n<li>Fite, Rosa\/ Mehta, Kandarp. <strong><em>Connect\u00a0exercise<\/em><\/strong> (2020). ET-44-E (Spanish) &amp; ET-44-EN (English), EE-15-E (Spanish) &amp; EE-15-EN (English)<\/li>\n<li>Fite, Rosa\/ Mehta, Kandarp. <strong><em>Intuition exercise<\/em><\/strong> (2020). ET-45-E (Spanish) &amp; ET-45-EN (English), EE-16-E (Spanish) &amp; EE-16-EN (English)<\/li>\n<li>Fite, Rosa\/ Mehta, Kandarp. <strong><em>Creative intuition in Verbideas<\/em><\/strong> (2020). EN-29-E (Spanish) &amp; EN-29-EN (English)<\/li>\n<li>Fite, Rosa\/ Mehta, Kandarp. <strong><em>Ingenuity for sustainability exercise <\/em><\/strong>(2020). ET-46-E (Spanish) &amp; ET-46-EN (English), EE-17-E (Spanish) &amp; EE-17-EN (English)<\/li>\n<li>Fite, Rosa\/ Mehta, Kandarp. <strong><em>Evaluation of finding goodness, adding value <\/em><\/strong>(2020).\u00a0 ET-47-E (Spanish) &amp; ET-47-EN (English), EE-18-E (Spanish) &amp; EE-18-EN (English)<\/li>\n<li>Fite, Rosa\/ Mehta, Kandarp. <strong><em>Finding goodness summary. Adding value<\/em><\/strong> (2020). EN-30-E (Spanish) &amp; EN-30-EN (English)<\/li>\n<\/ul>\n<p>El tercer principio de Verbideas. Hacer belleza: planes y acciones para construir innovaci\u00f3n\u00a0\/ The third principle of Verbideas. Doing beauty: actions and plans to build innovation<\/p>\n<ul>\n<li>Fite, Rosa\/ Mehta, Kandarp. <strong><em>Keys to do beauty, operations: actions &amp; plans<\/em><\/strong> (2020). ET-48-E (Spanish) &amp; ET-48-EN (English)<\/li>\n<\/ul>\n<ul>\n<li>Fite, Rosa\/ Mehta, Kandarp. <strong><em>Originate exercise<\/em><\/strong> (2020). ET-49-E (Spanish) &amp; ET-49-EN (English), EE-19-E (Spanish) &amp; EE-19-EN (English)<\/li>\n<li>Fite, Rosa\/ Mehta, Kandarp. <strong><em>Giving form exercise<\/em><\/strong> (2020). ET-50-E (Spanish) &amp; ET-50-EN (English), EE-20-E (Spanish) &amp; EE-20-EN (English)<\/li>\n<li>Fite, Rosa\/ Mehta, Kandarp. \u201c<strong><em>Giving form\u201d. Main concepts<\/em><\/strong> (2020). EN-32-E (Spanish) &amp; EN-32-EN (English)<\/li>\n<li>Fite, Rosa\/ Mehta, Kandarp. <strong><em>Organon plus exercise<\/em><\/strong> (2020). ET-51-E (Spanish) &amp; ET-51-EN (English), EE-22-E (Spanish) &amp; EE-22-EN (English)<\/li>\n<li>Fite, Rosa\/ Mehta, Kandarp. <strong><em>Evaluation of doing beauty. Operations, actions &amp; plans <\/em><\/strong>(2020). ET-52-E (Spanish) &amp; ET-52-EN (English), EE-21-E (Spanish) &amp; EE-21-EN (English)<\/li>\n<li>Fite, Rosa\/ Mehta, Kandarp. <strong><em>Do beauty summary. Operations: actions, plans<\/em><\/strong> (2020). EN-31-E (Spanish) &amp; EN-31-EN (English)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Casos \/ Cases<\/strong><\/p>\n<ul>\n<li>Nueno, Pedro y Fit\u00e9 Rosa Maria. <strong><em>Gestamp: hacia el 2025<\/em><\/strong> (2020). IESE Publishing E-211-E (Spanish) &amp; E-211-EN (English)<\/li>\n<li>Lorsch, Jay, MCTague Emily, Fite, Rosa M. <strong><em>A succession as the engine for success<\/em><\/strong> (2016) Harvard Business Review N9-416-060<\/li>\n<li>Fit\u00e9, Rosa Mar\u00eda y Nueno, Pedro. <strong><em>Gestamp: Becoming Indispensable to Major Automotive Manufacturers\u00a0<\/em><\/strong>(2015). IESE Publishing E-170-E (Spanish) &amp; E-170-EN (English)<\/li>\n<li>Fit\u00e9, Rosa Mar\u00eda y Nueno, Pedro. <strong><em>Gestamp automocion: hacia una empresa global<\/em><\/strong> (2008). IESE Publishing E-109-E (Spanish) &amp; E-109-EN (English)<\/li>\n<li>Fit\u00e9, Rosa Mar\u00eda y Nueno, Pedro. <strong><em>The Wines of Herederos del Marqu\u00e9s de Riscal: The City of Wine<\/em><\/strong> (2008). IESE Publishing E-108-E (Spanish) &amp; E-108-EN (English)<\/li>\n<li>Fit\u00e9, Rosa Mar\u00eda y Nueno, Pedro. <strong><em>Logisfashion: la expansi\u00f3n internacional<\/em><\/strong> (2008). IESE Publishing\u00a0(English) E-103-E (Spanish) &amp; E-103-EN (English)<\/li>\n<li>D\u00edaz, Juan Jos\u00e9\/ Fit\u00e9, Rosa Mar\u00eda\/ Nueno, Pedro: <strong><em>Fiat Auto 2003: A new opportunity<\/em><\/strong> (2006). IESE Publishing E- 61-E (Spanish) &amp; E-61-EN (English)<\/li>\n<li>Fit\u00e9, Rosa Mar\u00eda y Nueno, Pedro. <strong><em>Genetrix<\/em><\/strong> (2005). IESE Publishing E-80-E (Spanish) &amp; E-80-EN (English)<\/li>\n<li>Fit\u00e9, Rosa Mar\u00eda y Nueno. <strong><em>Experiencia Juridica<\/em><\/strong> (2006). IESE Publishing E- 86-E (Spanish) &amp; E-86-EN (English)<\/li>\n<li>Fit\u00e9, Rosa Mar\u00eda y Nueno, Pedro. <strong><em>Mormedi SA<\/em><\/strong> (2006). IESE Publishing E- 74-E (Spanish) &amp; E-74-EN (English)<\/li>\n<li>Fit\u00e9, Rosa Mar\u00eda y Nueno, Pedro. <strong><em>Vivace Logistica a la carta<\/em><\/strong> (2006). IESE Publishing E -95-E (Spanish) &amp; E-95-EN (English)<\/li>\n<li>Fit\u00e9, Rosa Mar\u00eda y Nueno, Pedro. <strong><em>Soluziona: el \u00e9xito de la iniciativa emprendedora<\/em><\/strong> (2005). IESE Publishing E-71-E (Spanish) &amp; E-71-EN (English)<\/li>\n<li>Fit\u00e9, Rosa Mar\u00eda y Nueno, Pedro.\u00a0 <strong><em>Nuevecitas<\/em><\/strong> (2004). IESE Publishing E -75-E (Spanish) &amp; E-75-EN (English)<\/li>\n<li>Ghosh, Anindya\/ Fit\u00e9, Rosa Mar\u00eda\/ Nueno, Pedro. <strong><em>Kubi Wireless B. <\/em><\/strong>IESE Publishing E-87-E (Spanish) &amp; E-87-EN (English)<\/li>\n<li>Fit\u00e9, Rosa Mar\u00eda y Nueno, Pedro. <strong><em>K\u00e4the Kruse: An all-inclusive brand for kids<\/em><\/strong> (2003). IESE Publishing E- 60-E (Spanish) &amp; E-60-EN (English)<\/li>\n<li>Nueno, Pedro y Fit\u00e9, Rosa Mar\u00eda. <strong><em>Isodel<\/em><\/strong> (1988). IESE Publishing P-615<\/li>\n<li>Nueno, Pedro y Fit\u00e9, Rosa Mar\u00eda. <strong><em>Famosa<\/em><\/strong> (1988). IESE Publishing P-639<\/li>\n<li>Nueno, Pedro y Fit\u00e9 Rosa Maria. <em><strong>Standard Electrica: otra perspectiva<\/strong><\/em> (1988). IESE Publishing P-614<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Libros\/ Books Rosa M. Fit\u00e9, Pedro Nueno, Kandarp Mehta y_Joaquim Vil\u00e0.\u00a0Primero las personas Pensamiento emprendedor para resolver problemas empresariales (Gesti\u00f3n 2000, Planeta, 2024). &nbsp; Cap\u00edtulos de libros\/ Book chapters Rosa M. Fit\u00e9, Pedro Nueno, Kandarp Mehta y Joaquim Vil\u00e0.\u00a0Persona art\u00edfice: una nueva perspectiva de la acci\u00f3n emprendedora. Primero las personas.\u00a0 Pensamiento emprendedor para resolver problemas [&hellip;]<\/p>\n","protected":false},"author":217,"featured_media":0,"parent":0,"menu_order":20,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-13","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.iese.edu\/rosa-fite\/en\/wp-json\/wp\/v2\/pages\/13","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.iese.edu\/rosa-fite\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blog.iese.edu\/rosa-fite\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/rosa-fite\/en\/wp-json\/wp\/v2\/users\/217"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/rosa-fite\/en\/wp-json\/wp\/v2\/comments?post=13"}],"version-history":[{"count":3,"href":"https:\/\/blog.iese.edu\/rosa-fite\/en\/wp-json\/wp\/v2\/pages\/13\/revisions"}],"predecessor-version":[{"id":112,"href":"https:\/\/blog.iese.edu\/rosa-fite\/en\/wp-json\/wp\/v2\/pages\/13\/revisions\/112"}],"wp:attachment":[{"href":"https:\/\/blog.iese.edu\/rosa-fite\/en\/wp-json\/wp\/v2\/media?parent=13"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}