{"id":71,"date":"2021-12-13T17:32:51","date_gmt":"2021-12-13T16:32:51","guid":{"rendered":"https:\/\/blog.iese.edu\/saezdetejada\/?page_id=71"},"modified":"2025-11-12T00:31:11","modified_gmt":"2025-11-11T23:31:11","slug":"dissemination","status":"publish","type":"page","link":"https:\/\/blog.iese.edu\/saezdetejada\/dissemination\/","title":{"rendered":"Dissemination"},"content":{"rendered":"<h2>Invited seminar presentations<\/h2>\n<p>Can Brands Claim Ignorance? Unauthorized Subcontracting in Apparel Supply Chains.<\/p>\n<ul>\n<li><strong>IESE Business School<\/strong>, December 2016, Barcelona, Spain.<\/li>\n<li><strong>McDonough School of Business, Georgetown University<\/strong>, April 2020, online.<\/li>\n<li><strong>Freeman College of Management, Bucknell University<\/strong>, October 2020, online.<\/li>\n<li><strong>Marshall School of Business, University of Southern California<\/strong>, September 2024, online.<\/li>\n<\/ul>\n<p>Believing in Analytics: Managers\u2019 Adherence to Price Recommendations from a DSS.<\/p>\n<ul>\n<li><strong>Kelley School of Business, Indiana University<\/strong>, November 2018, Bloomington, IN.<\/li>\n<li><strong>INSEAD<\/strong>, December 2018, Fontainebleau, France.<\/li>\n<li><strong>Tuck School of Business, Dartmouth<\/strong>, December 2018, Hanover, NH.<\/li>\n<li><strong>IE Business School<\/strong>, December 2018, Madrid, Spain.<\/li>\n<li><strong>Yale School of Management<\/strong>, December 2018, New Haven, CT.<\/li>\n<li><strong>Beedie School of Business, Simon Fraser University<\/strong>, January 2019, Vancouver, BC.<\/li>\n<li><strong>Smeal College of Business, Pennsylvania State University<\/strong>, January 2019, State College, PA.<\/li>\n<li><strong>IESE Business School<\/strong>, March 2019, Barcelona, Spain.<\/li>\n<li><strong>HEC Paris<\/strong>, March 2019, Jouy-en-Josas, France.<\/li>\n<\/ul>\n<p>The Impact of Variety on the Environmental and Economic Performance of a Clothes Rental Business Model.<\/p>\n<ul>\n<li><strong>European TOM Seminar Series<\/strong> (co-organized by INSEAD, LBS, HEC, Cambridge, and IESE), April 2021, online.<\/li>\n<li><strong>Tilburg University, School of Economics and Management<\/strong>, October 2021, online.<\/li>\n<li><strong>EDHEC<\/strong>, November 2021, Lille, France.<\/li>\n<li><strong>Bilkent University, Department of Industrial Engineering<\/strong>, December 2022, online.<\/li>\n<\/ul>\n<p>The Role of Information, Rewards, and Convenience in Take-Back Programs for Clothing.<\/p>\n<ul>\n<li><strong>Universidade Cat\u00f3lica Portuguesa, School of Business &amp; Economics<\/strong>, May 2023, Lisbon, Portugal.<\/li>\n<\/ul>\n<p>Do Penalties Promote Responsible Operations? Evidence from the U.S. Mining Industry.<\/p>\n<ul>\n<li><strong>Rotterdam School of Management, Erasmus University<\/strong>, January 2025, Rotterdam, The Netherlands.<\/li>\n<li><strong>Tilburg University<\/strong>, January 2025, Tilburg, The Netherlands.<\/li>\n<\/ul>\n<h2>Conference presentations<\/h2>\n<p>Can Brands Claim Ignorance? Unauthorized Subcontracting in Apparel Supply Chains.<\/p>\n<ul>\n<li><strong>INFORMS<\/strong>, November 2016, Nashville, TN.<\/li>\n<li><strong>POMS<\/strong>, May 2017, Seattle, WA.<\/li>\n<li><strong>LBS TADC<\/strong>, May 2017, London, UK.<\/li>\n<li><strong>MSOM Supply Chain Management SIG<\/strong>, June 2017, Chapel-Hill, NC.<\/li>\n<li><strong>INFORMS<\/strong>, October 2017, Houston, TX.<\/li>\n<li><strong>POMS<\/strong>, May 2018, Houston, TX.<\/li>\n<li><strong>SoCal OR\/OM day<\/strong>, May 2018, Los Angeles, CA.<\/li>\n<li><strong>MSOM Sustainable Operations SIG<\/strong>, July 2018, Dallas, TX.<\/li>\n<li><strong>Wharton Empirical OM Workshop<\/strong>, September 2018, Philadelphia, PA.<\/li>\n<li><strong>INFORMS<\/strong>, November 2018, Phoenix, AZ.<\/li>\n<li><strong>Early-Career Sustainable Operations Workshop<\/strong>, February 2020, Washington, DC.<\/li>\n<li><strong>LERA<\/strong>, June 2020, online.<\/li>\n<li><strong>POMS<\/strong>, May 2021, online.<\/li>\n<li>Galileo University <strong>Advances in Data Science and Operations Research<\/strong>, December 2021, online.<\/li>\n<\/ul>\n<p>Believing in Analytics: Managers\u2019 Adherence to Price Recommendations from a DSS.<\/p>\n<ul>\n<li><strong>INFORMS<\/strong>, October 2017, Houston, TX.<\/li>\n<li><strong>POMS<\/strong>, May 2018, Houston, TX.<\/li>\n<li><strong>Behavioral Operations Conference<\/strong>, June 2018, Dallas, TX.<\/li>\n<li><strong>MSOM<\/strong>, July 2018, Dallas, TX.<\/li>\n<li><strong>INFORMS<\/strong>, November 2018, Phoenix, AZ.<\/li>\n<li><strong>POMS<\/strong>, May 2019, Washington, DC.<\/li>\n<li><strong>Fashion Operations Conference<\/strong>, October 2019, London, UK.<\/li>\n<li><strong>POMS<\/strong>, May 2021, online.<\/li>\n<\/ul>\n<p>Loss Aversion in Managers\u2019 Pricing Decision Making at a Fast Fashion Retailer.<\/p>\n<ul>\n<li><strong>INFORMS<\/strong>, November 2018, Phoenix, AZ.<\/li>\n<li><strong>INFORMS<\/strong>, October 2019, Seattle, WA.<\/li>\n<\/ul>\n<p>What To Offer, And To Whom? Perceived Value Of Sustainable And Conventional Products.<\/p>\n<ul>\n<li><strong>INFORMS<\/strong>, November 2020, online.<\/li>\n<li><strong>POMS<\/strong>, May 2021, online.<\/li>\n<\/ul>\n<p>The Role of Information, Rewards, and Convenience in Take-Back Programs for Clothing.<\/p>\n<ul>\n<li><strong>INFORMS<\/strong>, November 2020, online.<\/li>\n<li><strong>EurOMA<\/strong>, July 2022, Berlin, Germany.<\/li>\n<li><strong>MSOM<\/strong>, June 2023, Montr\u00e9al, QC.<\/li>\n<li><strong>Choice Symposium<\/strong>, August 2023, Fontainebleau, France.<\/li>\n<li><strong>INFORMS<\/strong>, October 2023, Phoenix, AZ.<\/li>\n<li><strong>INFORMS<\/strong>, October 2024, Seattle, WA.<\/li>\n<\/ul>\n<p>The Impact of Variety on the Environmental and Economic Performance of a Clothes Rental Business Model.<\/p>\n<ul>\n<li><strong>POMS<\/strong>, May 2021, online.<\/li>\n<li><strong>INFORMS<\/strong>, October 2021, online.<\/li>\n<li><strong>IESE SLI Research Workshop<\/strong>, May 2023, Barcelona, Spain.<\/li>\n<li><strong>INFORMS<\/strong>, October 2023, Phoenix, AZ.<\/li>\n<\/ul>\n<p>The State of Supplier Diversity Initiatives by Large Corporations: The New Sustainable Supply Chain?<\/p>\n<ul>\n<li><strong>EurOMA<\/strong>, July 2023, Leuven, Belgium.<\/li>\n<\/ul>\n<p>Do Penalties Promote Responsible Operations? Evidence from the U.S. Mining Industry.<\/p>\n<ul>\n<li><strong>European TOM Day<\/strong>, June 2024, Cambridge, UK.<\/li>\n<li><strong>MSOM<\/strong>, July 2024, Minneapolis, MN.<\/li>\n<\/ul>\n<h2>Outreach articles<\/h2>\n<p>Anna S\u00e1ez de Tejada Cuenca (2023, March 30). <a href=\"https:\/\/www.forbes.com\/sites\/iese\/2023\/03\/30\/algorithms-give-lots-of-advice-managers-dont-always-follow-it-heres-why\/\" target=\"_blank\" rel=\"noopener noreferrer\">Algorithms Give Lots Of Advice. Managers Don\u2019t Always Follow It. Here\u2019s Why.<\/a> <em>Forbes<\/em>.<\/p>\n<p>Anna S\u00e1ez de Tejada Cuenca (2023, June 8). <a href=\"https:\/\/theconversation.com\/por-que-no-siempre-hacemos-caso-a-los-algoritmos-206037\" target=\"_blank\" rel=\"noopener noreferrer\">Por Qu\u00e9 No Siempre Hacemos Caso a los Algoritmos.<\/a> <em>The Conversation<\/em>.<\/p>\n<p>Anna S\u00e1ez de Tejada Cuenca (2023, September 28). <a href=\"https:\/\/www.youtube.com\/watch?v=0UjLpJ5L1gI\" target=\"_blank\" rel=\"noopener noreferrer\">Are Algorithms Useful?<\/a> <em>IESE Elevator Tips<\/em> series (video).<\/p>\n<p>Anna S\u00e1ez de Tejada Cuenca (2024, January 15). <a href=\"https:\/\/advertisingweek.com\/breakthrough-tech-and-bold-collabs-4-circular-trends-to-watch-in-2024\/\" target=\"_blank\" rel=\"noopener noreferrer\">Breakthrough Tech and Bold Collabs: 4 Circular Trends to Watch in 2024.<\/a> <em>Advertising Week<\/em>.<\/p>\n<p>Fabrizio Ferraro, Anna S\u00e1ez de Tejada Cuenca (2024, June 25). <a href=\"https:\/\/www.ft.com\/content\/bb1c4c8c-142a-478e-8b60-04e7178e9c4d\/\" target=\"_blank\" rel=\"noopener noreferrer\">Business School Teaching Case Study: Can the Fashion Industry Be More Sustainable?<\/a> <em>Financial Times<\/em>.<\/p>\n<p>Anna S\u00e1ez de Tejada Cuenca, Gemma Berenguer (2024, July 21). <a href=\"https:\/\/www.europeanbusinessreview.com\/how-global-companies-are-implementing-supplier-diversity-policies\/\" target=\"_blank\" rel=\"noopener noreferrer\">How Global Companies Are Implementing Supplier Diversity Policies.<\/a> <em>The European Business Review<\/em>.<\/p>\n<h2>Other articles and media appearances<\/h2>\n<p>Multiple authors (2022). <a href=\"https:\/\/insightreports.iese.edu\/en\/retail-revolution-report\/\" target=\"_blank\" rel=\"noopener noreferrer\">Retail Revolution<\/a> (Spanish: <a href=\"https:\/\/insightreports.iese.edu\/revolucion-retail\/\" target=\"_blank\" rel=\"noopener noreferrer\">La revoluci\u00f3n del &#8216;retail&#8217;<\/a>). <em>IESE Insight<\/em>, 162.<\/p>\n<p>Anna S\u00e1ez de Tejada Cuenca (2024, September 13). <a href=\"https:\/\/www.ft.com\/content\/b59e1c41-e6f3-41cf-9331-d7fc1ef07b16\/\" target=\"_blank\" rel=\"noopener noreferrer\">Letter: Wasteful Methods Can\u2019t Be Brushed Under the Carpet.<\/a> <em>Financial Times<\/em>.<\/p>\n<p>Rosario Fern\u00e1ndez (2025, February 10). <a href=\"https:\/\/business-people.es\/sostenibilidad-innovacion\/moda-insostenible\/\" target=\"_blank\" rel=\"noopener noreferrer\">Moda inSOStenible.<\/a> <em>Business People<\/em>. (Interviewed as an expert.)<\/p>\n<p>Hannah Singleton (2025, April 1). <a href=\"https:\/\/www.fastcompany.com\/91309216\/brands-are-ditching-lifetime-warranties-but-not-because-theyre-taking-advantage-of-you\/\" target=\"_blank\" rel=\"noopener noreferrer\">Brands Are Ditching Lifetime Warranties\u2014But Not Because They&#8217;re Taking Advantage of You.<\/a> <em>Fast Company<\/em>. (Interviewed as an expert.)<\/p>\n<p>Anna S\u00e1ez de Tejada Cuenca (2025, June 19). <a href=\"https:\/\/www.ft.com\/content\/8549ff9a-c4b6-4816-8f03-bbfbe4332049\/\" target=\"_blank\" rel=\"noopener noreferrer\">Letter: Making Fast Fashion Sustainable Requires Consumer Buy-In.<\/a> <em>Financial Times<\/em>.<\/p>\n<p>Anna S\u00e1ez de Tejada Cuenca (2025, July 31). <a href=\"https:\/\/hiretail.es\/numeros\/numero-de-julio-2025\/\" target=\"_blank\" rel=\"noopener noreferrer\">Necesitamos cambios profundos y estructurales.<\/a> <em>Hi Retail<\/em>.<\/p>\n<h2>Industry engagement<\/h2>\n<p>Panel moderator at the <a href=\"https:\/\/www.iese.edu\/stories\/doing-good-doing-well-iese-sustainability\/\" target=\"_blank\" rel=\"noopener noreferrer\">IESE Doing Good Doing Well Conference<\/a>, March 2022, Barcelona, Spain.<\/p>\n<p>Talk about general ESG trends at <a href=\"https:\/\/diverinvest.es\/foro-asg-tus-inversiones-mejoran-el-mundo\/\" target=\"_blank\" rel=\"noopener noreferrer\">DiverInvest Forum<\/a>, June 2022, Barcelona, Spain.<\/p>\n<p>Workshop moderator at the <a href=\"https:\/\/industrymeetings.iese.edu\/meeting\/mobility\/\" target=\"_blank\" rel=\"noopener noreferrer\">IESE Mobility Industry Meeting<\/a>, May 2023, Barcelona, Spain.<\/p>\n<p>Panelist at the <a href=\"https:\/\/www.movesustainablefashionsummit.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Move! Sustainable Fashion Summit<\/a>, June 2023, Madrid, Spain.<\/p>\n<p>Speaker and Q&amp;A moderator at <a href=\"https:\/\/sustainablebrandsmadrid.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sustainable Brands Madrid<\/a>, October 2023, Madrid, Spain.<\/p>\n<p>Judge at the <a href=\"https:\/\/clubemas.cat\/ca\/premisemas\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">EMAS Awards<\/a>, organized by Club EMAS (Generalitat de Catalunya), October 2023, Barcelona, Spain.<\/p>\n<p>Panel moderator and panelist at the <a href=\"https:\/\/www.ieserbc.net\/\" target=\"_blank\" rel=\"noopener noreferrer\">IESE Doing Good Doing Well Conference<\/a>, March 2024, Barcelona, Spain.<\/p>\n<p>Surveyed expert at ClicKoala (2024). <a href=\"https:\/\/clickoala.com\/producto\/informe-el-consumo-sostenible-en-espana-2024-version-resumida-51-paginas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Estudio sobre Consumo Sostenible y Productos Certificados en Espa\u00f1a<\/a>.<\/p>\n<p>Panel moderator at <a href=\"https:\/\/www.iese.edu\/faculty-research\/workshop-regenerative-cotton\/\" target=\"_blank\" rel=\"noopener noreferrer\">Regenerative Cotton Workshop<\/a>, co-organized by IESE and Mango, March 2025, Barcelona, Spain.<\/p>\n<p>Panelist at the <a href=\"https:\/\/arteretailespana.es\/arte-presenta-la-aportacion-del-sector-textil-a-la-economia-espanola-en-su-evento-anual-en-el-isem\/\" target=\"_blank\" rel=\"noopener noreferrer\">presentation of the Association of Spanish Textile Retailers\u2019 Annual Report<\/a>, June 2025, Madrid, Spain.<\/p>\n<h2>Media interviews<\/h2>\n<p><a href=\"https:\/\/www.somgranollers.cat\/noticia\/77916\/busco-humanitzar-i-fer-mes-sostenible-el-teixit-empresarial\" target=\"_blank\" rel=\"noopener noreferrer\">Som Granollers newspaper, November 2021<\/a>.<br \/>\n<a href=\"https:\/\/www.youtube.com\/watch?v=yCpO_sC7kA4\" target=\"_blank\" rel=\"noopener noreferrer\">VOTV television, January 2022<\/a>.<br \/>\n<a href=\"https:\/\/www.modaes.es\/back-stage\/anna-saez-de-tejada-iese-es-dificil-mantener-los-precios-bajos-y-hacerlo-todo-bien-detras.html\" target=\"_blank\" rel=\"noopener noreferrer\">Modaes.es fashion magazine, January 2022<\/a>.<br \/>\n<a href=\"https:\/\/www.thecasecentre.org\/connect\/5minuteswith\/AnnaSaezdeTejadaCuenca\" target=\"_blank\" rel=\"noopener noreferrer\">The Case Centre website, October 2025<\/a>.<\/p>\n<h2>Community engagement<\/h2>\n<p>Talk about fashion sustainability for the general public and\/or schools:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=ZKzOcC9O6h4\" target=\"_blank\" rel=\"noopener noreferrer\">November 2021, Granollers, Spain<\/a>.<\/li>\n<li>March 2022, Les Franqueses del Vall\u00e8s, Spain.<\/li>\n<li>May 2022, Llinars del Vall\u00e8s, Spain.<\/li>\n<li>February 2023, Taradell, Spain.<\/li>\n<li>April 2023, Granollers, Spain.<\/li>\n<li>May 2023, Granollers, Spain.<\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=pUSpYzbk-CU\" target=\"_blank\" rel=\"noopener noreferrer\">January 2025, Granollers, Spain<\/a>.<\/li>\n<li>April 2025, Herv\u00e1s, Spain.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Invited seminar presentations Can Brands Claim Ignorance? Unauthorized Subcontracting in Apparel Supply Chains. IESE Business School, December 2016, Barcelona, Spain. McDonough School of Business, Georgetown University, April 2020, online. Freeman College of Management, Bucknell University, October 2020, online. Marshall School of Business, University of Southern California, September 2024, online. Believing in Analytics: Managers\u2019 Adherence to [&hellip;]<\/p>\n","protected":false},"author":2285,"featured_media":0,"parent":0,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-71","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/blog.iese.edu\/saezdetejada\/wp-json\/wp\/v2\/pages\/71","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.iese.edu\/saezdetejada\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blog.iese.edu\/saezdetejada\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/saezdetejada\/wp-json\/wp\/v2\/users\/2285"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/saezdetejada\/wp-json\/wp\/v2\/comments?post=71"}],"version-history":[{"count":55,"href":"https:\/\/blog.iese.edu\/saezdetejada\/wp-json\/wp\/v2\/pages\/71\/revisions"}],"predecessor-version":[{"id":414,"href":"https:\/\/blog.iese.edu\/saezdetejada\/wp-json\/wp\/v2\/pages\/71\/revisions\/414"}],"wp:attachment":[{"href":"https:\/\/blog.iese.edu\/saezdetejada\/wp-json\/wp\/v2\/media?parent=71"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}