{"id":75,"date":"2012-03-28T19:00:53","date_gmt":"2012-03-28T19:00:53","guid":{"rendered":"https:\/\/blog.iese.edu\/speakingasaleader\/?p=75"},"modified":"2016-05-06T20:56:47","modified_gmt":"2016-05-06T20:56:47","slug":"the-3-pillars-of-persuasion","status":"publish","type":"post","link":"https:\/\/blog.iese.edu\/speakingasaleader\/the-3-pillars-of-persuasion\/","title":{"rendered":"The 3 Pillars of Persuasion"},"content":{"rendered":"<p>2,300 years ago, Aristotle brought together the science of persuasion into three things that a speaker must transmit to the audience in order to move them to action: Logos, Ethos and Pathos.<\/p>\n<p><iframe loading=\"lazy\" title=\"The 3 Pillars of Persuasion\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/aEZWKkv48MY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2,300 years ago, Aristotle brought together the science of persuasion into three things that a speaker must transmit to the audience in order to move them to action: Logos, Ethos and Pathos.<\/p>\n","protected":false},"author":239,"featured_media":135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27325,27316],"tags":[],"class_list":["post-75","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lesson-1","category-speaking"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.iese.edu\/speakingasaleader\/wp-json\/wp\/v2\/posts\/75","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.iese.edu\/speakingasaleader\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.iese.edu\/speakingasaleader\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/speakingasaleader\/wp-json\/wp\/v2\/users\/239"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/speakingasaleader\/wp-json\/wp\/v2\/comments?post=75"}],"version-history":[{"count":5,"href":"https:\/\/blog.iese.edu\/speakingasaleader\/wp-json\/wp\/v2\/posts\/75\/revisions"}],"predecessor-version":[{"id":290,"href":"https:\/\/blog.iese.edu\/speakingasaleader\/wp-json\/wp\/v2\/posts\/75\/revisions\/290"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/speakingasaleader\/wp-json\/wp\/v2\/media\/135"}],"wp:attachment":[{"href":"https:\/\/blog.iese.edu\/speakingasaleader\/wp-json\/wp\/v2\/media?parent=75"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.iese.edu\/speakingasaleader\/wp-json\/wp\/v2\/categories?post=75"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.iese.edu\/speakingasaleader\/wp-json\/wp\/v2\/tags?post=75"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}