{"id":79,"date":"2012-03-27T17:00:47","date_gmt":"2012-03-27T17:00:47","guid":{"rendered":"https:\/\/blog.iese.edu\/speakingasaleader\/?p=79"},"modified":"2016-05-06T20:57:37","modified_gmt":"2016-05-06T20:57:37","slug":"2-ways-to-call-to-action","status":"publish","type":"post","link":"https:\/\/blog.iese.edu\/speakingasaleader\/2-ways-to-call-to-action\/","title":{"rendered":"2 Ways to Call to Action"},"content":{"rendered":"<p>There are 2 ways to call to action at the end of a persuasive speech &#8211; direct close and indirect close.<\/p>\n<p><iframe loading=\"lazy\" title=\"2 Ways to Call to Action\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/IWm-9_MK9VI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are 2 ways to call to action at the end of a persuasive speech &#8211; direct close and indirect close. &nbsp;<\/p>\n","protected":false},"author":239,"featured_media":140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27326,27316],"tags":[],"class_list":["post-79","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lesson-2","category-speaking"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"There are 2 ways to call to action at the end of a persuasive speech - direct close and indirect close. http:\/\/youtu.be\/IWm-9_MK9VI\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Conor Neill\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/blog.iese.edu\/speakingasaleader\/2-ways-to-call-to-action\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Conor Neill - Moving people to Action\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"2 Ways to Call to Action - Conor Neill\" \/>\n\t\t<meta property=\"og:description\" content=\"There are 2 ways to call to action at the end of a persuasive speech - direct close and indirect close. http:\/\/youtu.be\/IWm-9_MK9VI\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/blog.iese.edu\/speakingasaleader\/2-ways-to-call-to-action\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/blog.iese.edu\/speakingasaleader\/files\/2023\/05\/cropped-Asset-2@4x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/blog.iese.edu\/speakingasaleader\/files\/2023\/05\/cropped-Asset-2@4x.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2012-03-27T17:00:47+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2016-05-06T20:57:37+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@conorneill\" \/>\n\t\t<meta name=\"twitter:title\" content=\"2 Ways to Call to Action - Conor Neill\" \/>\n\t\t<meta name=\"twitter:description\" content=\"There are 2 ways to call to action at the end of a persuasive speech - direct close and indirect close. http:\/\/youtu.be\/IWm-9_MK9VI\" \/>\n\t\t<meta name=\"twitter:creator\" content=\"@conorneill\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/blog.iese.edu\/speakingasaleader\/files\/2023\/05\/cropped-Asset-2@4x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/speakingasaleader\\\/2-ways-to-call-to-action\\\/#blogposting\",\"name\":\"2 Ways to Call to Action - Conor Neill\",\"headline\":\"2 Ways to Call to Action\",\"author\":{\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/speakingasaleader\\\/author\\\/cneill\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/speakingasaleader\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/blog.iese.edu\\\/speakingasaleader\\\/files\\\/2012\\\/04\\\/Screen-Shot-2012-05-25-at-1.03.41-PM.png\",\"width\":851,\"height\":471},\"datePublished\":\"2012-03-27T17:00:47+00:00\",\"dateModified\":\"2016-05-06T20:57:37+00:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/speakingasaleader\\\/2-ways-to-call-to-action\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/speakingasaleader\\\/2-ways-to-call-to-action\\\/#webpage\"},\"articleSection\":\"Lesson 2, Speaking\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/speakingasaleader\\\/2-ways-to-call-to-action\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/speakingasaleader#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.iese.edu\\\/speakingasaleader\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/speakingasaleader\\\/category\\\/speaking\\\/#listItem\",\"name\":\"Speaking\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/speakingasaleader\\\/category\\\/speaking\\\/#listItem\",\"position\":2,\"name\":\"Speaking\",\"item\":\"https:\\\/\\\/blog.iese.edu\\\/speakingasaleader\\\/category\\\/speaking\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/speakingasaleader\\\/category\\\/speaking\\\/lesson-2\\\/#listItem\",\"name\":\"Lesson 2\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/speakingasaleader#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/speakingasaleader\\\/category\\\/speaking\\\/lesson-2\\\/#listItem\",\"position\":3,\"name\":\"Lesson 2\",\"item\":\"https:\\\/\\\/blog.iese.edu\\\/speakingasaleader\\\/category\\\/speaking\\\/lesson-2\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/speakingasaleader\\\/2-ways-to-call-to-action\\\/#listItem\",\"name\":\"2 Ways to Call to Action\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/speakingasaleader\\\/category\\\/speaking\\\/#listItem\",\"name\":\"Speaking\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/speakingasaleader\\\/2-ways-to-call-to-action\\\/#listItem\",\"position\":4,\"name\":\"2 Ways to Call to Action\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/speakingasaleader\\\/category\\\/speaking\\\/lesson-2\\\/#listItem\",\"name\":\"Lesson 2\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/speakingasaleader\\\/#organization\",\"name\":\"IESE Business School\",\"description\":\"Moving people to Action\",\"url\":\"https:\\\/\\\/blog.iese.edu\\\/speakingasaleader\\\/\",\"telephone\":\"+34932534200\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/blog.iese.edu\\\/speakingasaleader\\\/files\\\/2023\\\/05\\\/cropped-Asset-2@4x.png\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/speakingasaleader\\\/2-ways-to-call-to-action\\\/#organizationLogo\",\"width\":481,\"height\":481},\"image\":{\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/speakingasaleader\\\/2-ways-to-call-to-action\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/twitter.com\\\/conorneill\",\"https:\\\/\\\/instagram.com\\\/cuchullainn\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCcZhBlipmIFlfZjt-Ji4Udg\",\"https:\\\/\\\/linkedin.com\\\/in\\\/conor\",\"https:\\\/\\\/conorneill.com\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/speakingasaleader\\\/author\\\/cneill\\\/#author\",\"url\":\"https:\\\/\\\/blog.iese.edu\\\/speakingasaleader\\\/author\\\/cneill\\\/\",\"name\":\"Conor Neill\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/speakingasaleader\\\/2-ways-to-call-to-action\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/aeb1105cb4e071eabe18a94ac2bc1406625d819dcea153b87bbcd3065a1bec1a?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Conor Neill\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/speakingasaleader\\\/2-ways-to-call-to-action\\\/#webpage\",\"url\":\"https:\\\/\\\/blog.iese.edu\\\/speakingasaleader\\\/2-ways-to-call-to-action\\\/\",\"name\":\"2 Ways to Call to Action - Conor Neill\",\"description\":\"There are 2 ways to call to action at the end of a persuasive speech - direct close and indirect close. http:\\\/\\\/youtu.be\\\/IWm-9_MK9VI\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/speakingasaleader\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/speakingasaleader\\\/2-ways-to-call-to-action\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/speakingasaleader\\\/author\\\/cneill\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/speakingasaleader\\\/author\\\/cneill\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/blog.iese.edu\\\/speakingasaleader\\\/files\\\/2012\\\/04\\\/Screen-Shot-2012-05-25-at-1.03.41-PM.png\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/speakingasaleader\\\/2-ways-to-call-to-action\\\/#mainImage\",\"width\":851,\"height\":471},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/speakingasaleader\\\/2-ways-to-call-to-action\\\/#mainImage\"},\"datePublished\":\"2012-03-27T17:00:47+00:00\",\"dateModified\":\"2016-05-06T20:57:37+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/speakingasaleader\\\/#website\",\"url\":\"https:\\\/\\\/blog.iese.edu\\\/speakingasaleader\\\/\",\"name\":\"Conor Neill\",\"description\":\"Moving people to Action\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.iese.edu\\\/speakingasaleader\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"2 Ways to Call to Action - Conor Neill","description":"There are 2 ways to call to action at the end of a persuasive speech - direct close and indirect close. http:\/\/youtu.be\/IWm-9_MK9VI","canonical_url":"https:\/\/blog.iese.edu\/speakingasaleader\/2-ways-to-call-to-action\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/blog.iese.edu\/speakingasaleader\/2-ways-to-call-to-action\/#blogposting","name":"2 Ways to Call to Action - Conor Neill","headline":"2 Ways to Call to Action","author":{"@id":"https:\/\/blog.iese.edu\/speakingasaleader\/author\/cneill\/#author"},"publisher":{"@id":"https:\/\/blog.iese.edu\/speakingasaleader\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/blog.iese.edu\/speakingasaleader\/files\/2012\/04\/Screen-Shot-2012-05-25-at-1.03.41-PM.png","width":851,"height":471},"datePublished":"2012-03-27T17:00:47+00:00","dateModified":"2016-05-06T20:57:37+00:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/blog.iese.edu\/speakingasaleader\/2-ways-to-call-to-action\/#webpage"},"isPartOf":{"@id":"https:\/\/blog.iese.edu\/speakingasaleader\/2-ways-to-call-to-action\/#webpage"},"articleSection":"Lesson 2, Speaking"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.iese.edu\/speakingasaleader\/2-ways-to-call-to-action\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/blog.iese.edu\/speakingasaleader#listItem","position":1,"name":"Home","item":"https:\/\/blog.iese.edu\/speakingasaleader","nextItem":{"@type":"ListItem","@id":"https:\/\/blog.iese.edu\/speakingasaleader\/category\/speaking\/#listItem","name":"Speaking"}},{"@type":"ListItem","@id":"https:\/\/blog.iese.edu\/speakingasaleader\/category\/speaking\/#listItem","position":2,"name":"Speaking","item":"https:\/\/blog.iese.edu\/speakingasaleader\/category\/speaking\/","nextItem":{"@type":"ListItem","@id":"https:\/\/blog.iese.edu\/speakingasaleader\/category\/speaking\/lesson-2\/#listItem","name":"Lesson 2"},"previousItem":{"@type":"ListItem","@id":"https:\/\/blog.iese.edu\/speakingasaleader#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/blog.iese.edu\/speakingasaleader\/category\/speaking\/lesson-2\/#listItem","position":3,"name":"Lesson 2","item":"https:\/\/blog.iese.edu\/speakingasaleader\/category\/speaking\/lesson-2\/","nextItem":{"@type":"ListItem","@id":"https:\/\/blog.iese.edu\/speakingasaleader\/2-ways-to-call-to-action\/#listItem","name":"2 Ways to Call to Action"},"previousItem":{"@type":"ListItem","@id":"https:\/\/blog.iese.edu\/speakingasaleader\/category\/speaking\/#listItem","name":"Speaking"}},{"@type":"ListItem","@id":"https:\/\/blog.iese.edu\/speakingasaleader\/2-ways-to-call-to-action\/#listItem","position":4,"name":"2 Ways to Call to Action","previousItem":{"@type":"ListItem","@id":"https:\/\/blog.iese.edu\/speakingasaleader\/category\/speaking\/lesson-2\/#listItem","name":"Lesson 2"}}]},{"@type":"Organization","@id":"https:\/\/blog.iese.edu\/speakingasaleader\/#organization","name":"IESE Business School","description":"Moving people to Action","url":"https:\/\/blog.iese.edu\/speakingasaleader\/","telephone":"+34932534200","logo":{"@type":"ImageObject","url":"https:\/\/blog.iese.edu\/speakingasaleader\/files\/2023\/05\/cropped-Asset-2@4x.png","@id":"https:\/\/blog.iese.edu\/speakingasaleader\/2-ways-to-call-to-action\/#organizationLogo","width":481,"height":481},"image":{"@id":"https:\/\/blog.iese.edu\/speakingasaleader\/2-ways-to-call-to-action\/#organizationLogo"},"sameAs":["https:\/\/twitter.com\/conorneill","https:\/\/instagram.com\/cuchullainn","https:\/\/www.youtube.com\/channel\/UCcZhBlipmIFlfZjt-Ji4Udg","https:\/\/linkedin.com\/in\/conor","https:\/\/conorneill.com"]},{"@type":"Person","@id":"https:\/\/blog.iese.edu\/speakingasaleader\/author\/cneill\/#author","url":"https:\/\/blog.iese.edu\/speakingasaleader\/author\/cneill\/","name":"Conor Neill","image":{"@type":"ImageObject","@id":"https:\/\/blog.iese.edu\/speakingasaleader\/2-ways-to-call-to-action\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/aeb1105cb4e071eabe18a94ac2bc1406625d819dcea153b87bbcd3065a1bec1a?s=96&d=mm&r=g","width":96,"height":96,"caption":"Conor Neill"}},{"@type":"WebPage","@id":"https:\/\/blog.iese.edu\/speakingasaleader\/2-ways-to-call-to-action\/#webpage","url":"https:\/\/blog.iese.edu\/speakingasaleader\/2-ways-to-call-to-action\/","name":"2 Ways to Call to Action - Conor Neill","description":"There are 2 ways to call to action at the end of a persuasive speech - direct close and indirect close. http:\/\/youtu.be\/IWm-9_MK9VI","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/blog.iese.edu\/speakingasaleader\/#website"},"breadcrumb":{"@id":"https:\/\/blog.iese.edu\/speakingasaleader\/2-ways-to-call-to-action\/#breadcrumblist"},"author":{"@id":"https:\/\/blog.iese.edu\/speakingasaleader\/author\/cneill\/#author"},"creator":{"@id":"https:\/\/blog.iese.edu\/speakingasaleader\/author\/cneill\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/blog.iese.edu\/speakingasaleader\/files\/2012\/04\/Screen-Shot-2012-05-25-at-1.03.41-PM.png","@id":"https:\/\/blog.iese.edu\/speakingasaleader\/2-ways-to-call-to-action\/#mainImage","width":851,"height":471},"primaryImageOfPage":{"@id":"https:\/\/blog.iese.edu\/speakingasaleader\/2-ways-to-call-to-action\/#mainImage"},"datePublished":"2012-03-27T17:00:47+00:00","dateModified":"2016-05-06T20:57:37+00:00"},{"@type":"WebSite","@id":"https:\/\/blog.iese.edu\/speakingasaleader\/#website","url":"https:\/\/blog.iese.edu\/speakingasaleader\/","name":"Conor Neill","description":"Moving people to Action","inLanguage":"en-US","publisher":{"@id":"https:\/\/blog.iese.edu\/speakingasaleader\/#organization"}}]},"og:locale":"en_US","og:site_name":"Conor Neill - Moving people to Action","og:type":"article","og:title":"2 Ways to Call to Action - Conor Neill","og:description":"There are 2 ways to call to action at the end of a persuasive speech - direct close and indirect close. http:\/\/youtu.be\/IWm-9_MK9VI","og:url":"https:\/\/blog.iese.edu\/speakingasaleader\/2-ways-to-call-to-action\/","og:image":"https:\/\/blog.iese.edu\/speakingasaleader\/files\/2023\/05\/cropped-Asset-2@4x.png","og:image:secure_url":"https:\/\/blog.iese.edu\/speakingasaleader\/files\/2023\/05\/cropped-Asset-2@4x.png","article:published_time":"2012-03-27T17:00:47+00:00","article:modified_time":"2016-05-06T20:57:37+00:00","twitter:card":"summary","twitter:site":"@conorneill","twitter:title":"2 Ways to Call to Action - Conor Neill","twitter:description":"There are 2 ways to call to action at the end of a persuasive speech - direct close and indirect close. http:\/\/youtu.be\/IWm-9_MK9VI","twitter:creator":"@conorneill","twitter:image":"https:\/\/blog.iese.edu\/speakingasaleader\/files\/2023\/05\/cropped-Asset-2@4x.png"},"aioseo_meta_data":{"post_id":"79","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2022-06-14 07:51:13","updated":"2026-04-26 15:09:50","focus_keyword":null,"additional_keywords":null,"truseo_locale":null,"seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/blog.iese.edu\/speakingasaleader\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/blog.iese.edu\/speakingasaleader\/category\/speaking\/\" title=\"Speaking\">Speaking<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/blog.iese.edu\/speakingasaleader\/category\/speaking\/lesson-2\/\" title=\"Lesson 2\">Lesson 2<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t2 Ways to Call to Action\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/blog.iese.edu\/speakingasaleader"},{"label":"Speaking","link":"https:\/\/blog.iese.edu\/speakingasaleader\/category\/speaking\/"},{"label":"Lesson 2","link":"https:\/\/blog.iese.edu\/speakingasaleader\/category\/speaking\/lesson-2\/"},{"label":"2 Ways to Call to Action","link":"https:\/\/blog.iese.edu\/speakingasaleader\/2-ways-to-call-to-action\/"}],"_links":{"self":[{"href":"https:\/\/blog.iese.edu\/speakingasaleader\/wp-json\/wp\/v2\/posts\/79","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.iese.edu\/speakingasaleader\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.iese.edu\/speakingasaleader\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/speakingasaleader\/wp-json\/wp\/v2\/users\/239"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/speakingasaleader\/wp-json\/wp\/v2\/comments?post=79"}],"version-history":[{"count":6,"href":"https:\/\/blog.iese.edu\/speakingasaleader\/wp-json\/wp\/v2\/posts\/79\/revisions"}],"predecessor-version":[{"id":292,"href":"https:\/\/blog.iese.edu\/speakingasaleader\/wp-json\/wp\/v2\/posts\/79\/revisions\/292"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.iese.edu\/speakingasaleader\/wp-json\/wp\/v2\/media\/140"}],"wp:attachment":[{"href":"https:\/\/blog.iese.edu\/speakingasaleader\/wp-json\/wp\/v2\/media?parent=79"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.iese.edu\/speakingasaleader\/wp-json\/wp\/v2\/categories?post=79"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.iese.edu\/speakingasaleader\/wp-json\/wp\/v2\/tags?post=79"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}