> Return to the #79 Newsletter

Forrester’s Playbooks give you the tools you need to translate complex strategies into pragmatic, executable steps. Built on best practices and practical experience, they are designed to convert great ideas into results.

Forrester Playbooks’ framework organizes Forrester content and services to align with companies’ top initiatives, from discovering the underlying business opportunity through optimizing the results of the effort.

The Playbooks use a four-phase step-by-step approach: Discover, Plan, Act, and Optimize. This life-cycle approach sets out a clear path through the complexities of strategy development and execution.

The Playbooks are also tailored to the organization maturity: beginner level, intermediate level and advanced level, to help you and your teams take on the unavoidable business challenges to customer obsession, minimize risk, and drive growth.

Find a list of the Playbooks.