Coca-Cola has retained the top spot of Interbrand’s ranking of the “Best Global Brands”, boasting a brand equity value of $70,452 million. Following up in second, third and fourth place, respectively, are IBM, Microsoft and Google, the latter of which has seen an impressive 36 per cent increase in value over the last year.
The ranking is based on a unique methodology analyzing the many ways a brand touches and benefits an organization, from attracting top talent to delivering on customer expectation. According to Interbrand, three key aspects contribute to a brand’s value: the financial performance of the branded products or services, the role of the brand in the purchase decision process and the strength of the brand to continue to secure earnings for the company.
For more information about the ranking, click here.