The Other Side of Innovation: Solving the Execution Challenge by Vijay Govindarajan, Chris Trimble. ISBN: 9781422166963


Companies can’t survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them – turning ideas into actual breakthrough products, services, and process improvements. That’s because “ideating” is energizing and glamorous. By contrast, execution seems like humdrum, behind-the-scenes dirty work. But without execution, Big Ideas go nowhere. In The Other Side of Innovation, Vijay Govindarajan and Chris Trimble reveal how to execute an innovation initiative, whether a simple project or a grand, gutsy gamble.

Drawing on examples from innovators as diverse as Allstate, BMW, Timberland, and Nucor, the authors explain, among other things, how to: build the right team; determine who’ll be on the team; where they’ll come from; how they’ll be organized; how much time they’ll devote to the project, and how they’ll navigate the delicate and conflict-rich partnership between innovation and ongoing operations.

Practical and provocative, this new book takes you step-by-step through the innovation execution process. Let it show you how to manage a disciplined experiment, decide how team members can quickly test their assumptions, translate results into new knowledge, measure progress and give innovation leaders a tough but fair performance evaluation – so that your Big Ideas can deliver their full promise.

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You can find this title at IESE’s Library catalog.