Emerging Markets Consumer Survey 2014

(CC) Robin Denton / FlickrCredit Suisse Research Institute jointly with Nielsen has just published the “

Its key findings are that:

1. The cyclical backdrop is becoming more challenging, but structural optimism remains.

2. The focus of consumers is now more product-specific and country-specific.

3. Brand consumption is evolving as domestic and global brands battle it out.

The survey is based on 16,000 interviews with consumers across nine emerging markets: Brazil, China, India, Indonesia, Russia, Saudi Arabia, Turkey, South Africa and Mexico.

Download the results of the Emerging Markets Consumer Survey and the accompanying Emerging Consumer Databook here.