For Spanish consumers, Danone is the most reputable company, according to the RepTrak Pulse Spain 2014 report published by the Reputation Institute. Sony and Google follow up in second and third place, respectively.
According to the report, the most reputable sectors in Spain are electrical appliances and electronics, IT, and food and beverages, while telecommunications and banks are the least trusted.
The results of the corporate reputation survey are based on a survey of seven basic variables: financial results, integrity, corporate citizenship, leadership, innovation, workplace conditions and quality of products.
For more information, you can consult the full RepTrak Pulse Spain survey (in Spanish) here.