Most Reputable Companies in the World in 2018

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(CC) Jasmine_Ai/FlickrRolex, Lego and Google Top Reputation Institute’s 2018 Global RepTrak® 100 – World’s Largest Corporate Reputation Study.

The top 10 companies in RI’s 2018 Global RepTrak® 100 are:

  1. Rolex
  2. LEGO Group
  3. Google
  4. Canon
  5. The Walt Disney Company
  6. Sony
  7. Adidas
  8. Robert Bosch
  9. BMW Group
  10. Microsoft

High risers in the Top 100 rankings are Samsung (+44), LG (+22), Nestle (+21), and Netflix (+16). Among companies experiencing significant declines, fast fallers include Apple (-38), Daimler (-32), J&J (-28), Ab InBev (-27) and Estee Lauder (-26).

Industries are also witnessing rapid changes. Six of the Top 10 are consumer-oriented industries, and the category accounts for 27 percent of the Top 100. Technology replaced Automotive as the third most prevalent industry, after Consumer, followed by Food and Beverages. The most affected categories in average rankings decline are Hospitality (-16), Transportation (-13), and Airlines (-12).

Among home countries, the US leads the way with 43 percent of American companies in the Top 100. However, only three US companies made the Top 10 in 2018 and 71 percent of US companies dropped in rankings. Companies from Japan and Germany rank second and third in the world in terms of rankings overall (after the US), and three Brazilian companies appeared in the Top 100 for the first time.

Access the full list of the most reputable companies in the world at the Reputation Institute website.