The Best Global Brands 2019

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(CC) Marco Ziero /FlickrIn the 20th edition of Interbrand’s annual brand valuation report “Best Global Brands 2019Apple, Google, and Amazon continue their success as the world’s three most valuable brands worldwide.

The technology sector continues to lead the Best Global Brand rankings in 2019. Tech companies account for half of the top 10 brands — Apple (#1, USD $234.24B), Google (#2, USD $167.71B), Amazon (USD $125.26B), Microsoft (#4, $108.85B) and Samsung (#6, USD $61.1B) — and show an average growth in brand value of nine percent, tied for second behind only the luxury and retail sector. Dell (#63, USD $9.09B) returns to the rankings after a six-year absence, Uber (#87, USD $5.71B) and LinkedIn (#98, USD $4.84B) are all new entrants in this year’s list.

Facebook first entered the Best Global Brands report in 2012 at #69, seeing a steady stream of growth in the following five years. At its peak in 2017, Facebook was ranked at #8 with a Brand Value of USD $48.19m. 2018 saw the brand’s place slip to #9, and after falling an additional 11.8 percent in 2019, now sits at #14 with a Brand Value of USD $39.86B.

Rounding out the top 10 brands in this year’s report are: Coca-Cola #5 (USD $63,365m), Toyota #7 (USD $56,246m), Mercedes-Benz #8 (USD $50,832m), and McDonald’s #9 (USD $45,362m), with Disney #10 (USD $44,352m) returning to the top 10.

The top growing sector for 2019 was luxury with 9 luxury brands making the top 100; this sector sees the highest average brand value growth rate year-over-year at 11%. Gucci (#33, USD $15.95m) was emblematic of the luxury sector’s success, showing a 23 percent increase in brand value. Venerable brands Louis Vuitton (#17, USD $32.22m) and Chanel (#22, USD $22.13m) saw a 14% and an 11% increase, respectively, since last year’s report.

The top three fastest growing brands included Mastercard (25% increase), Salesforce (24%), and Amazon (24%). Mastercard (#62, USD $9.4B) demonstrated the fastest growth of any brand this year, showing a 25% increase in brand value, jumping eight places in the rankings.

For the complete Top 100 ranking and the report with comprehensive analysis of growth, sector, and industry trends, click here.