Author Archives: IESE Library

Welcome Back to the Library – Ready. Safe. Go.

Library_BCNWe are pleased to announce that we’ve reopened, with our regular schedule for professors, staff, and students starting or recommencing their programs.

See our Library Hours.

At IESE we’re prepared, safe and ready to meet again. At the Library we have introduced a series of measures to maintain cleanliness and foster social distancing:

  • Reduced capacity. We have reduced the number of available seats for study and consultation, which are clearly marked.
  • Hand sanitizer dispensers are located at the entrance to the Library.
  • Portable disinfection kits will also be available.
  • Quarantine. Books should be quarantined for 48 hours on their return. With that in mind, we kindly ask you not to reshelve books.

Please wear a protective mask and disinfect your hands with hydroalcoholic solution at the entrance to the Library. It is recommended that you do so again before consulting a book or using Library computers.

Thank you for your collaboration.

Women and Trade: The Role of Trade in Promoting Gender Equality

(CC) Revati Upadhya/FreeimagesThe World Bank has recently published “Women and Trade: The Role of Trade in Promoting Gender Equality”.

Trade can dramatically improve women’s lives, creating new jobs, enhancing consumer choices, and increasing women’s bargaining power in society. It can also lead to job losses and a concentration of work in low-skilled employment. Given the complexity and specificity of the relationship between trade and gender, it is essential to assess the potential impact of trade policy on both women and men and to develop appropriate, evidence-based policies to ensure that trade helps to enhance opportunities for all. Research on gender equality and trade has been constrained by limited data and a lack of understanding of the connections among the economic roles that women play as workers, consumers, and decision makers. Building on new analyses and new sex-disaggregated data, Women and Trade: The Role of Trade in Promoting Gender Equality aims to advance the understanding of the relationship between trade and gender equality and to identify a series of opportunities through which trade can improve the lives of women.

The full-text is available from the World Bank website.

All You Need to Know About the Global Bakery and Cereals

(CC)Will/FlickrMarketLine has published the report “Global Bakery and Cereals”, which provides data on the global sector’s size, value and volume between 2015 and 2019, as well as forecasts to 2024.

The report includes size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic forecasts.

The profile also contains descriptions of the leading players (in this case: Grupo Bimbo S.A. de C.V.; Mondelez International, Inc. and Kellogg Co;) including key financial metrics and analysis of competitive pressures within the market, making use of the Five Forces analysis.

The fulltext of the report is available on the web to students, professors, research assistants and staff of the IESE community.

Global Innovation Index 2020

(CC) GII 2020/WIPOThe Global Innovation Index (GII) is a source of insight into the multidimensional facets of innovation-driven growth. Providing 80 detailed metrics for 129 economies, the GII has become one of the leading references for measuring an economy’s innovation performance.

The GII 2020’s theme asks “Who Will Finance Innovation?” A key question is how the economic fallout from the COVID-19 crisis will impact start-ups, venture capital, and other traditional sources of innovation financing. Many governments are setting up emergency relief packages to cushion the impact of the lockdown and face the looming recession. But the GII 2020 advises that further rounds of support must prioritize and then broaden support for innovation, particularly for smaller enterprises and start-ups that are facing hurdles in accessing rescue packages.

“The rapid, worldwide spread of the coronavirus requires fresh thinking to ensure a shared victory over this quintessential global challenge,” says WIPO Director General Francis Gurry. “Even as we all grapple with the immediate human and economic effects of the COVID-19 pandemic, governments need to ensure that rescue packages are future oriented and support the individuals, research institutes, companies and others with innovative and collaborative new ideas for the post-COVID era. Innovations equal solutions.”

In its associated annual ranking of the world’s economies on innovation capacity and output, the GII shows year-on-year stability at the top, but a gradual eastward shift in the locus of innovation as a group of Asian economies – notably China, India, the Philippines and Viet Nam – have advanced considerably in the innovation ranking over the years.v

Switzerland, Sweden, U.S., U.K and Netherlands lead the innovation ranking, with a second Asian economy – the Republic of Korea – joining the top 10 for the first time (Singapore is number 8). The top 10 is dominated by high-income countries.

You can download the full WIPO Global Innovation Index 2020

Human Capital as an Asset: An Accounting Framework to Reset the Value of Talent in the New World of Work

(CC) dlritter/FreeimagesThe World Economic Forum, in collaboration with Willis Towers Watson, has published a new white paper, “Human Capital as an Asset: An Accounting Framework for to Reset the Value of Talent in the New World of Work”, to provide organizations with a model to reshape human capital accounting. The framework will enable a company to monitor and assess the return on its investments in its employees – in the same way as it measures returns on financial and intellectual capital. The paper also provides guidance for how chief human resources officers, boards and policy-makers can mainstream this framework in order to shape a better approach to human capital.

The report is available from the World Economic Forum website.

Systems of Cyber Resilience: Secure and Trusted FinTech

(CC) Gabor Heja/FreeimagesThe World Economic Forum has just published the report: Systems of Cyber Resilience: Secure and Trusted FinTech.

Cyber risk is pervasive, systemic and global in scope. In the financial services industry, it is increasingly difficult to mitigate this risk, since the modularization of financial servicesinterlinks organizations whose cybersecurity maturity levels vary greatly. It is therefore difficult for any one firm to understand how an attacker might move laterally across a supply chain. Given that interests and priorities diverge among actors, a sector-wide baseline for cybersecurity is necessary to ensure the integrity of the global financial system. A vital step in establishing this baseline is for financial technology (FinTech) companies to uphold their obligations to system resilience. FinTech companies must protect themselves and their customers in a measurable and demonstrable way, but they are often faced with fragmented regulations and finite resources and operate in a market where skilled expertise is in short supply. This Consortium helps raise the level of FinTech cybersecurity by supporting the scaling and adoption of frameworks that provide clear and achievable cybersecurity guidelines to FinTechs to enhance the security of the wider financial services supply chain. More significantly, this work is a vital step towards creating durable partnerships that will improve the cybersecurity and resilience of the global financial system. Additional organizations – including the Cyber Risk Institute, supported by the World Economic Forum, and the Coalition to Reduce Cyber Risk – will carry this group’s recommendations forward to implementation across the financial sector globally.

The report is available from the World Economic Forum website.

Forbes World’s Billionaires List – 2020

(CC) Steve Jurvetson /FlickrThe richest people on Earth are not immune to the coronavirus. As the pandemic tightened its grip on Europe and America, global equity markets imploded, tanking many fortunes. As of March 18, when we finalized this list, Forbes counted 2,095 billionaires, 58 fewer than a year ago and 226 fewer than just 12 days earlier, when we initially calculated these net worths. Of the billionaires who remain, 51% are poorer than they were last year. In raw terms, the world’s billionaires are worth $8 trillion, down $700 billion from 2019.

Jeff Bezos is the world’s wealthiest person for the third year in a row, despite giving $36 billion worth of his Amazon stock to his ex-wife MacKenzie Bezos as part of their divorce settlement last summer. He’s worth $113 billion, buoyed by a 15% rise in Amazon’s shares since our 2019 list. The e-commerce giant he runs has been in the spotlight amid the pandemic; it’s hiring 100,000 full- and part-time workers to help meet increased demand from consumers staying home and shopping online.

Bill Gates keeps his spot as number two richest, followed by luxury goods tycoon Bernard Arnault, who nudged out Warren Buffett to move into the number three spot for the first time. Alice Walton, an heir to the Walmart fortune, is the richest woman, ranked No.9 at $54.4 billion. Altogether 241 women made the list, including 7 who share a fortune with a spouse, sibling or child.

The biggest gainer in dollar terms is Qin Yinglin, the world’s richest pig breeder. He’s ranked No. 43 and is worth $18.5 billion–a $14.2 billion jump since the 2019 list, after shares of his Shenzhen-listed Muyuan Foods nearly tripled as the African swine flu reduced the supply of pigs and drove up prices.

Altogether, 267 people who made last year’s list have dropped off as businesses faltered; among the most notable drop-offs is Adam Neumann of WeWork. Another 21 people died. Still, Forbes found 178 newcomers hailing from 20 countries, including some, like Zoom Video Communications’ founder and CEO Eric Yuan, whose service is booming amid our current shelter-in-place reality. The U.S. remains the country with the most billionaires, with 614, followed by greater China (including Hong Kong and Macao), with 456.

You can view the full rankings and related stories at Forbes’ website.

Enhancing Equal Access to Opportunities for All in G20 Countries

(CC) Andrew Beierle/FreeimagesOver recent years, globalisation, digitalisation, demographics and climate change have been transforming the way economies work. These trends have provided new opportunities for growth, but also deepened inequalities as the gains from growth have not been shared evenly amongst all. The COVID-19 pandemic – a global public health crisis without precedent in living memory – is resulting in a significant decline in economic activity and surge in unemployment in many countries. It may thereby be speeding up some of these pre-existing trends and further widening existing inequalities in access to opportunities.

The G20 provides a unique forum to examine and monitor key challenges to access to opportunities in G20 countries and to share experiences on the appropriate, feasible and effective policy measures to enhance equal access to opportunities. G-20 Finance Ministers and Central Bank Governors mandated the G-20 Framework Working Group (FWG) under the 2020 Saudi Presidency to develop a Menu of Policy Options that countries can draw from to enhance access to opportunities for all. This OECD paper supports the Menu of Policy Options. It outlines four key challenges in enhancing equal access to opportunities over people’s lives and proposes policy options on how G20 countries, particularly how their Ministries of Finance, can address these challenges to enhance access to opportunities in G20 economies in the long-term, post-COVID-19 environment.

• Challenge 1: Enhancing access to opportunities for youth.
• Challenge 2: Enhancing access to opportunities for women through good-quality employment.
• Challenge 3: Enhancing access to opportunities for SMEs and entrepreneurs and tackling informality to ensure good-quality job opportunities.
• Challenge 4: Helping workers make best use of their skills in a changing world of work.

The full report is available from the OECD’s website.

Top 100 Most Valuable Global Brands 2020

(CC) Claudio Toledo /FlickrThe world’s most valuable brands have seen their total brand value increase by 5.9% despite the economic, social and personal impacts of COVID-19. The total brand value of the Top 100 global brands reached US$5 trillion, equivalent to the annual GDP of Japan. It has increased by 245% since 2006, when the total brand value first reached US$1 trillion.

The Top 100 most valuable brands have shown they are more resilient and less volatile in the current crisis than they were during the global economic crisis of 2008-9, adding an additional US$277bn of brand value growth over the past year.

Amazon maintained its position as the world’s most valuable brand, growing 32% to US$415.9bn. Having first entered the BrandZ Global Top 100 Most Valuable Brands ranking in 2006, Amazon’s value grew by almost $100bn this year and accounts for a third of the Top 100’s total growth.

Technology brands continued to dominate the top of the ranking, representing over a third (37%) of brand value in the Top 100 and growing overall by 10%. Apple maintained its position as the second most valuable global brand (+14%, $352.2bn) while Microsoft regained the no. 3 position (+30%, $326.5bn) ahead of Google (+5%, $323.6bn) at no. 4, due to the growth of its cloud-enabled workplace ecosystem that incorporates Office365 and Microsoft Teams, allowing people to maintain ‘business as usual’ during the lockdown.

Key trends highlighted in this year’s BrandZ Global Top 100 study include:

  • MasterCard entered the Top 10 for the first time this year, due to strong financial performance, supported by growing brand equity especially in engaging consumers: successfully fitting into the ‘ecosystem’ of their everyday lives and gaining a close emotional connection through its purposeful positioning.

  • Five new entrants appear in the Top 100, led by Chinese entertainment brand TikTok, followed by UnitedHealthcare (no. 86, $15.8bn), Bank of China (no. 97, $13.7bn), Lancôme (no. 98, $13.6bn) and Pepsi (no. 99, $13.3bn).

  • Building ecology has become a trend in the global business community. Haier (no. 68, $18.7bn) is the leading IoT ecosystem brand for the second year running.

  • US brands represented more than half of the Top 100 brands. Asian brands represented a quarter of the Top 100 brands, with 17 from China (including Alibaba and Tencent in the Top 10) and two from Japan (Toyota and NTT).

  • Sustainability is the new luxury – younger consumers expect the qualities associated with luxury, but with sustainable materials and less packaging. Four luxury brands made the Top 100 this year, led by Louis Vuitton (+10%, no. 19, $51.8bn).

Both the complete ranking and the report are available from the Millward Brown website.