Tag Archives: B2B

Big data and B2B digital platforms: The next frontier for Europe’s industry and enterprises

Recognising the need to exploit their full potential to boost the competitiveness of EU industry, Commissioner Elżbieta Bieńkowska announced this week the results of a report on big data prepared by the Strategic Policy Forum on Digital Entrepreneurship during the ‘Digitising European Industry’ conference, organised by the European Commission at the Hannover Messe. The report, …
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The New and Emerging World of B2B Commerce

Forrester has just published the report “The New and Emerging World of B2B Commerce.” The document provides a comprehensive overview of how B2B companies are recalibrating their strategies and technology, and aligning to new buyer behavior. The full-text of the report is available on the web to students, professors, research assistants and staff of the IESE community …
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