Tag Archives: Brands

World’s Most Attractive Employers 2018

Universum have announced their 10th annual World’s Most Attractive Employers (WMAE) results. More than 225,000 engineering/IT and business students from the world’s 12 largest economies, including China, Japan, South Korea, the UK, and US were asked to rank the companies they find the most desirable for employment. Google once again maintains its first place position in both …
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The New Model for Consumer Goods

The fast-moving-consumer-goods industry has a long history of generating reliable growth through mass brands. But the model that fueled industry success now faces great pressure as consumer behaviors shift and the channel landscape changes. To win in the coming decades, FMCGs need to reduce their reliance on mass brands and offline mass channels and embrace an …
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Europe’s Most Attractive Employers 2017

Google is the most attractive employer, according to Universum’s ranking of “Europe’s Most Attractive Employers 2017”. The annual talent attraction index compiles the results of Universum’s survey of students in the Europe’s 12 largest economies (Belgium, France, Germany, Italy, the Netherlands, Poland, Russia, Spain, Sweden, Switzerland, Turkey and the UK). The index is divided into two rankings: one …
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World’s Most Attractive Employers 2017

Universum Global have announced their 9th annual “The World’s Most Attractive Employers (WMAE) 2017” results with more than 290,000 business and engineering/IT students from the world’s 12 largest economies ranking the companies they find most desirable for employment. WMAE 2017 Business rankings Top 5: 1. Google (Non-mover since 2016) 2. Goldman Sachs (4th in 2016) …
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World’s Most Attractive Employers 2016

Google is the world´s most attractive employer, according to “The World’s Most Attractive Employers 2016” published by Universum. Apple and EY (Ernst & Young) are in second and third place, respectively. Google is known for its famous perks and benefits as well as its appealing workplace culture and good pay. The Universum World’s Most Attractive Employer ranking is an annual …
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World’s Most Attractive Employers 2015

Google is the world´s most attractive employer, according to “The World’s Most Attractive Employers 2015,” published by Universum. PwC (PricewaterhouseCoopers) and EY (Ernst & Young) are in second and third place, respectively. Google is known for its famous perks and benefits – like free gourmet food and 18 weeks of paid leave for new mothers – as well as its …
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World´s Most Attractive Employers 2014

Google is the world´s most attractive employer, according to “The World’s Most Attractive Employers 2014,” published by Universum. This year, the Big Four accounting firms asserted themselves as employers of choice around the globe for business students, with EY, Deloitte, KPMG, and PwC taking four of the top five spots right behind Google. When asked about their employment …
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Best Global Green Brands Report

Ford has claimed the #1 spot in Interbrand’s 2014 Best Global Green Brands report. Toyota drops to second place, followed by fellow Asian car manufacturer Honda. The Spanish company Zara is on the top 50 ranked in 34th position. The Best Green Global Brands report seeks to capture everything that brands do to make the world a better …
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Europe’s Most Attractive Employers

Google is the most attractive employer, according to Universum’s ranking of “Europe’s Most Attractive Employers 2014”. L’Oreal Group and PwC (PricewaterhouseCoopers) follow up in second and third place, respectively. The annual talent attraction index compiles the results of Universum’s survey of students in 12 European countries, including Germany, France, the UK, Russia, Italy and Spain. The index is divided into two …
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2013 Best Global Green Brand

Interbrand jointly with Deloitte has published the “2013 Best Green Global Brands” ranking. The study measures the environmental perception of 100 global brands and compares it to those companies’ actual environmental performance. This year’s ranking shows Toyota maintaining the No. 1 spot, with Ford, Honda, Panasonic, Nissan, Johnson & Johnson, Volkswagen, Danone, Nokia and Dell …
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