Tag Archives: BrandZ

Top 100 Most Valuable Global Brands 2020

The world’s most valuable brands have seen their total brand value increase by 5.9% despite the economic, social and personal impacts of COVID-19. The total brand value of the Top 100 global brands reached US$5 trillion, equivalent to the annual GDP of Japan. It has increased by 245% since 2006, when the total brand value first …
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Top 100 Most Valuable Global Brands 2019

Amazon has leap-frogged the competition to be crowned the BrandZ Top 100 Most Valuable Global Brand for 2019, breaking Apple and Google’s 12 year hold on the top spot. Amazon’s smart acquisitions, that have led to new revenue streams, excellent customer service provision and its ability to stay ahead of its competitors by offering a diverse …
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Top 100 Most Valuable Global Brands 2018

Eight out of the Top 10 are technology or tech-related brands. This category continues to dominate the rankings with Google and Apple retaining the number 1 and 2 spots, growing +23% to $302.1 billion and +28% to $300.6 billion respectively. Amazon moved into the no.3 position ahead of Microsoft, growing +49% to $207.6 billion, while Tencent rose to no.5 ahead of Facebook(no.6) growing +65% …
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