Tag Archives: Consumers

Understanding Value in Media: Perspectives from Consumers and Industry

The disruption of the media industry, with the rise of social media, the digitization of content and the increase in mobile consumption has changed traditional funding models beyond recognition. The role of media historically has been central to the making of society and the construction of identity. At this dark moment for humanity, threatened by …
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MILLENNIALS: The Generation Reshaping Travel and Shopping Habits

Millennial travellers display significantly different travel expectations and behaviours compared to other generations. From their favourite travel destinations and preferred holiday activities, to the people they travel with and how they choose to spend their money, Millennial differences can be observed along the whole travel value chain. However, considering their large numbers and the multitude …
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