B2B decision makers are responding quickly, though actions and customer preferences vary. The report is available from the McKinsey website.
The disruption of the media industry, with the rise of social media, the digitization of content and the increase in mobile consumption has changed traditional funding models beyond recognition. The role of media historically has been central to the making of society and the construction of identity. At this dark moment for humanity, threatened by …
The food-retail industry plays a critical role in these uncertain times. Here are six actions food retailers should take to help their communities, their employees, and their business. The report is available from the McKinsey website.
This study surveyed nearly 5,000 consumers in China to discover how they buy fresh fruits, vegetables, and meats. The report is available from the McKinsey website.
Millennial travellers display significantly different travel expectations and behaviours compared to other generations. From their favourite travel destinations and preferred holiday activities, to the people they travel with and how they choose to spend their money, Millennial differences can be observed along the whole travel value chain. However, considering their large numbers and the multitude …
The key objective of this report is to define the Russian consumers through the lens of advanced analytics and the combination big and small data on the example of luxury market. The report is available from the McKinsey website.