Tag Archives: Emerald

IESE Professors Win Citation of Excellence Award

Two IESE professors, Julian Villanueva and Christian Zott, were recipients of Emerald Management Reviews’ Citations of Excellence Awards for 2012. Villanueva was awarded for his article “The Impact of Marketing-induced Versus Word-of-Mouth Customer Acquisition on customer equity growth,” published in the Journal of Marketing Research (2008). Zott picked up an award for his piece “The …
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