Tag Archives: John Elkington

The Breakthrough challenge: 10 ways to connect today’s profits with tomorrow’s bottom line by John Elkington, Jochen Zeitz ; foreword by Richard Branson.

Overview: “The Breakthrough Challenge has enormous potential to bring out the best in us as all good challenges do. Leaders in all sectors, around the world, must recognize the need for a collective, concerted effort.” —from the foreword by Sir Richard Branson The world’s most forward-looking CEOs recognize the real challenge facing business today: a …
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