Tag Archives: New products

Play bigger: how rebels and innovators create new categoties and dominate markets by Al Ramadan, [and three others].

Overview: The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a …
Continue reading

Originals: how non-conformists move the world / Adam Grant

Overview: With Give and Take, Adam Grant not only introduced a landmark new paradigm for success but also established himself as one of his generation’s most compelling and provocative thought leaders. In Originals he again addresses the challenge of improving the world, but now from the perspective of becoming original: choosing to champion novel ideas …
Continue reading

Blue ocean strategy: how to create uncontested market space and make the competition irrelevant by W. Chan Kim, Renée Mauborgne.

Overview: This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on …
Continue reading