Tag Archives: Nielsen

Emerging Markets Consumer Survey 2014

Credit Suisse Research Institute jointly with Nielsen has just published the “ Its key findings are that: 1. The cyclical backdrop is becoming more challenging, but structural optimism remains. 2. The focus of consumers is now more product-specific and country-specific. 3. Brand consumption is evolving as domestic and global brands battle it out. The survey …
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Economic Current

Nielsen has launched a new monthly study called the Economic Current. This study will track key consumer and retailing trends on a global, regional and country-wide basis. It will serve as a centralized system for data regarding crucial economic indicators such as market index volume (in terms of unit and country currency change), retail channel …
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