Tag Archives: Social responsibility of business

Do the kind thing: think boundlessly, work purposefully, live passionately by Daniel Lubetzky

Overview: When Daniel Lubetzky started KIND Healthy Snacks in 2004, he aimed to defy the conventional wisdom that snack bars could never be both tasty and healthy, convenient and wholesome. A decade later, the transformative power of the company’s “AND” philosophy has resulted in an astonishing record of achievement. KIND has become the fastest-growing purveyor …
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The Breakthrough challenge: 10 ways to connect today’s profits with tomorrow’s bottom line by John Elkington, Jochen Zeitz ; foreword by Richard Branson.

Overview: “The Breakthrough Challenge has enormous potential to bring out the best in us as all good challenges do. Leaders in all sectors, around the world, must recognize the need for a collective, concerted effort.” —from the foreword by Sir Richard Branson The world’s most forward-looking CEOs recognize the real challenge facing business today: a …
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The Responsible Business: Reimagining Sustainability and Success by Carol Sanford

Overview: From innovation to shareholder development, this groundbreaking book offers guidelines for becoming a responsible corporation Strategic Corporate Responsibility shows how to implement a systemic and integrative approach for bringing Corporate Responsibility (CR) into the organization as a whole, embedding CR thinking into the entire business. The book offers a strategic model that fills the …
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The End of Corporate Social Responsibility: Crisis and Critique by Peter Fleming, Marc T. Jones

Overview: Providing a much-needed critique of Corporate Social Responsibility (CSR) practice and scholarship, this book seeks to redress CSR advocacy, from a political and critical perspective. A strident approach backed up by extensive use of case studies presents the argument that most CSR-related activity aims to gain legitimacy from consumers and employees, and therefore furthers …
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Conscious capitalism: liberating the heroic spirit of business by John Mackey & Raj Sisodia. (Boston, Mass. : Harvard Business Review Press, 2013.)

Overview “We believe that business is good because it creates value, it is ethical because it is based on voluntary exchange, it is noble because it can elevate our existence, and it is heroic because it lifts people out of poverty and creates prosperity. Free-enterprise capitalism is the most powerful system for social cooperation and …
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Brand valued: how socially valued brands hold the key to a sustainable future and business success by Guy Champniss and Fernando Rodés Vilà. (Hoboken, NJ : John Wiley & Sons, 2011)

Overview New techniques to refresh and recharge your brands How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers engaged. The success of recent “green” campaigns as a means of connecting with, satisfying, and attracting …
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We first: how brands and consumers use social media to build a better world by Simon Mainwaring. (New York : Palgrave Macmillan, 2011.)

Synopsis Social media expert Simon Mainwaring details a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit while creating sustainable social change. For more information, click here. You can find this title at IESE’s Library catalog.

The Age of Responsibility: CSR 2.0 and the New DNA of Business by Wayne Visser. (John Wiley & Sons, 2011)

Synopsis The new generation of CSR In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as ‘greenwash’) to a more interactive, stakeholder-driven model. …
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The HIP investor: make bigger profits by building a better world by R. Paul Herman ; with Jessica Skylar and Gayle Keck. Hoboken, N.J. : John Wiley, 2010

Based on Synopsis from the Publisher   Written for those who want to profit handsomely while also building a better world, The Hip Investor will help you discover companies that are boosting the bottom line by solving key human needs through innovative products and services-benefiting customers, engaging employees, and delivering sustainable, profitable growth for their investors. That’s …
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The Necessary Revolution: How Individuals and Organizations are Working Together to Create a Sustainable World by Peter Senge, … [et al.]. ISBN: 9781857883732

Synopsis from the Publisher Imagine a world in which the excess energy from one business would be used to heat another. Where buildings need less and less energy around the world, and where “regenerative” commercial buildings – ones that create more energy than they use – are being designed. A world in which environmentally sound …
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