Company Segmentation Analysis

Return to the #70 Newsletter

Need to create a company segmentation analysis? Use Orbis or Sabi databases. The Segmentation analysis can be performed on any number of Companies, breaking down the group of Companies according to a maximum of two variables. These variables are defined as primary and secondary, and may include, for example, industry, location, a financial variable etc.

The results of the analysis can be viewed in a segmentation table as well as illustrated with a bar chart or a pie chart. The segmentation table organizes the Companies included in the analysis in a two dimensional table. The axes are defined by the primary variable (rows) and secondary variable (columns). The numbers displayed in each cell are defined by the descriptive variable. The descriptive variable used is displayed in the upper right corner of the table.

The principal purpose of the analysis is to target and characterize subgroups of Companies according to two variables, such as industry and turnover or any other pair of relevant variables.

Segmentation analyses are fully customizable to meet your needs:

  • You can choose what the number displayed in each class is to represent (the descriptive variable). By default this represents the number of Companies in the class, but you can choose another variable (such as aggregate number of employees, aggregate turnover etc.) in which case the number in each cell represents the sum of the selected variable’s value for all the Companies in a class.
    You can also choose to display figures in each cell as a percentage of the total of the line, column or total with or without penetrations indices.
  • You can choose the classes to use for each variable from a list of predefined standard/default classes. Standard and default classes can then be modified by changing the thresholds, deleting or adding a class, inserting subtotals or rendering a class invisible.