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Passport allows you access to in-depth analysis on the most influential megatrends shaping consumer behavior and attitudes today and in the future. Euromonitor International’s team of economic, consumer, and industry trend experts have identified 20 megatrends shaping consumer markets. The research team has further predicted the eight most influential megatrends to watch for 2017: Shifting Market Frontiers, Healthy Living, Ethical Living, Connected Consumers, Shopping Reinvented, Experience More, Middle Class Retreat and Premiumisation.

To access the service, go to Passport, accept “terms and conditions of use” and click on “Megatrends”. Filter the analysis by category or relevance. Remember to register in Passport to have the best possible search experience (save your search, download content, connect and share).