Channel Benchmarks

> Return to the #74 Newsletter

eMarketer allows you to compare performance against reliable industry benchmarks all in one dashboard.

Go to eMarketer and jump to “Benchmarks” by clicking on the “Benchmark” link and choose a channel to get started.

Benchmarks includes 176 data sets with over 1,766 individual measures of performance data across seven channels: Display, Email, Mobile, Retail & Ecommerce, Search, Social Media and Video. Check all the metrics included at

Choose a channel to get started then select Geography and the metrics you are interested in. Click on the chart icon to add or remove data in the benchmark graph. The results can be exported to Excel or as chart image as a PNG.

Build your own charts and tables instantly by mixing and matching thousands of eMarketer data points!