Passport Datagraphics

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Passport Datagraphic is a useful tool for understanding the market landscape through interactive visualizations of industry, category and geographical data.

Go to the Passport home page and use the Country Reports Datagraphics search tool. Select from the drill down menu the industry you are interested in (i.e. Consumer electronics); then select the category (i.e. mobile phones) and lastly the geography (i.e. Japan) and click go. You will retrieve datagraphics on market sizes, distribution and the competitive landscape. You can change data type and switch table to view, convert currency or export images. Other options such as related stats, analysis and context are also available.