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Statista’s Global Consumer Survey (GCS) offers comprehensive data on consumers and markets worldwide. Covering both the offline and the online world, GCS offers a global perspective on consumption and media users.

The survey provides data about different industries and topics which can be combined in cross tabs and individual target groups, using a DIY-analysis tool that allows users to search according to their requirements.

Contents of the GCS:

-1,700,000+ Interviews
-56 Countries & territories
-3,4bn + Consumers represented
-14,500+ International brands
-50+ Industries & topics

How to use the GCS browser-based DIY-analysis tool:

Go to Statista.

Click on “Global Survey” on the top menu and click on “Start your Research”.

Select the criteria/s you are interested in by dragging and dropping the items from the “survey item list” on the left to the columns or rows boxes and scroll down to get the results. If you want to compare the results with other countries, drag and drop an item from the survey item list to the rows box. Click on “compare”, “edit” and select the countries you are interested in and scroll down to get the results.