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Interested in understanding the business environment or do you need to expand your company or introduce a new product? Market Insights, a Statista tool, provides you with easy-to-use data on over 1,000 markets and industries to identify market potential.

Go to Statista, click on Insights from the upper bar menu and then on “Explore Market Insights”.

You can either type the market of your choice in the search box (e.g. Digital Health) and use the “Expert Tool” content filter, or you can scroll down the page and choose the one of the general markets displayed.

The Insights include historical data going back as far as 10 years and a forecast for the upcoming five years, which enables you to discover trends early on. With data for 190+ countries & regions, it covers 99% of the world’s GDP. The Insights are presented in eight different categories: Advertising & Media, Consumer, Digital, eCommerce, Global Indicators, Financial, Health, Industrial, Mobility and Technology.