> Return to the #78 Newsletter The IESE Library now has access to WARC (World Advertising Research Center), an excellent resource for marketing and advertising. WARC is the largest single source of intelligence for the marketing, advertising, media and research communities worldwide. Ii includes information and advice on almost any advertising and marketing issue, delivered via best practice guides, case studies, research papers, special reports and advertising trend data, as well as…
#78 February 2019
Information Is Beautiful
> Return to the #78 Newsletter From breaking news to interactive maps, “Information is beautiful” contains amazing infographics that turn data into art. Data, information and knowledge are distilled into beautiful, useful graphics & diagrams, helping you to make clearer, more informed decisions about the world. All the visualizations included are based on facts & data that are constantly revised and updated. Founded by the British data-journalist and information designer David McCandless,…
Perform a Company Credit Analysis?
> Return to the #78 Newsletter Need to track down a credit analysis for companies in Emerging Markets? Go to EMIS database and use the EMIS Credit Analytics tool. You can retrieve company profile ratings for selected companies. EMIS Credit Analytics is a risk assessment model based on the concept of industry benchmark. The scoring mechanism takes into consideration: • relative performance of the company against the industry; • analysis of the…
IESE Library Webpage
> Return to the #78 Newsletter The IESE Library has launched a new webpage with a modern responsive design and improved search functionality. It offers a fresh new look, better organization, more efficient navigation, clearer information about the resources and services that users need and greater all-round security. Please take a look around the site and experience the new design. Your feedback, as always, is appreciated. Please email us at library@iese.edu
Trends Watching
> Return to the #78 Newsletter New Years’ is a time of resolutions and fresh beginnings. As business people, it also makes us look ahead to try to divine the top trends that are most likely to affect our business over the years to come. Library resources are useful for tracking deep, broad-based trends that are happening right now or poised to unfold in the near future. Trusted sources help differentiate trends…