Into Africa: Routes to Failure and Success!

When I told a Spanish friend about my engagement with Africa, she said: “I’d love to go there and get them organized!” I thought to myself, “Thank God you’re not going!” My friend’s attitude is the same as that of some MNCs and NGOs: it’s an ethnocentric perspective that doesn’t recognize country differences – not to mention the value of those differences! This is a surefire route to failure.

A good example was shared with me by Jennifer, a top manager of an international Kenyan company with a large MNC supplier from the US. (Read full article on Africa from Africa blog)

 

Africa Ariño

By Africa Ariño, professor in the Strategic Management Department at IESE Business School. Dr. Ariño received her Ph.D. in Management from the University of California, Los Angeles (UCLA).

 

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