“My prediction is that work will be optional. It’ll be like playing sports or a video game or something like that”. ELON MUSK
- Technology is already solving efficiency.
- Teams expect more interesting work.
- Companies need more focus, more speed, more impact.
- Verbideas provides that bridge today, turning creativity and vision into real productivity.
From the perspective of Verbideas — an IESE system for strategic intrapreneurship management grounded in integral people-creativity in action — organizations that want to increase productivity must understand not only technical efficiency but also a deeper human dimension.
Musk anticipates a world where economic scarcity could give way to abundance driven by AI, and this transformation opens the door to “chosen work” — that is, work driven by meaning, creativity and opportunity. Musk is pointing toward the human person, toward an integral creativity and toward integral strategic value creation that elevates productivity beyond efficiency.
But what matters for today is that Elon Musk’s statements reflect something companies are already experiencing: technology is rapidly taking care of efficiency and automating much routine work, while teams increasingly expect more interesting, impactful and creative work.
This is exactly where Verbideas delivers immediate value.
- Verbideas boosts productivity now: It helps teams see their reality more clearly, prioritize what matters and generate solutions with direct business impact. No theory — real action on real challenges.
- Verbideas turns creativity into execution: Companies have ideas; what they lack is a structure to turn those ideas into improvements, revenue and efficiency.
Verbideas provides that system: clarity, focus and speed. - Verbideas unlocks the human potential that technology cannot replace: As AI automates tasks, people want —and need— to contribute in more creative, strategic and engaging ways. Verbideas channels that talent into measurable impact.
- Verbideas prevents companies from relying only on efficiency: Efficiency no longer differentiates: anyone can automate. The real advantage lies in teams that can think better, spot opportunities and act with vision.
- Verbideas enables growth with the same resources: More focus. More impact. More speed.
And this is not about the future. It is a competitive advantage today.