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Innovation

Design Thinking Bootcamp

June 13, 2016April 4, 2023 by Carmen Roman • Featured, Student Life • 3 Comments

I recently participated in a Design Thinking bootcamp event organized by IESE’s Innovation & Design Club in conjunction with bootcamp leaders Paula Vega and Rocío García Ramos and our host company Ayre Hoteles Caspe. Over the course of two days, grouped into teams of four, participants sought solutions to Ayre’s Challenge Brief utilizing a design-thinking…

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