Understanding Consumers

> Return to the #73 Newsletter Consumerism is a defining feature of 21st century society. According to some experts, we have learnt to communicate with and think of each other (and ourselves) less as workers, citizens, parents or teachers, and more as consumers. Sometimes even our success is measured in terms of how well we consume products and services. As such, understanding customer needs and wants is critical to firms in this…

Sharing Economy

> Return to the #72 Newsletter The sharing economy is growing at an exponential rate. Some estimates suggest that it is the second largest economy in the world. Defined by a peer-to-peer exchange of values such as facilities, money, goods and information, it is also referred to with terms like “collaborative economy”, “peer-to-peer marketplaces” or “platform economy”. New sharing economy firms like Airbnb and Uber are disrupting traditional industries across the globe…

Summer Time, Reading Time

> Return to the #71 Newsletter Summer is here, meaning it’s time for the Library’s 2017 summer reading list. Find a selection of the freshest business books (we recently acquired) without forgetting those classics that always deserve another read. Of course, there are also the latest titles published by IESE Professors. All you need to feed the brain, refresh your knowledge and have some fun along the way. Enjoy the summer and…

Datasets Basics

> Return to the #70 Newsletter In-depth analysis usually requires datasets. Datasets are defined as the factual records used as primary sources for research, and they are widely viewed in the research community as necessary to validate research findings. Researchers are increasingly expected to ensure that the data they use to probe their hypotheses are at once findable, accessible, interoperable and reusable. A critical aspect of scholarly research is providing clear documentation…

List of Lists

> Return to the #69 Newsletter In our increasingly globalized world measuring and benchmarking have become an indispensable part of our lives. Recent years have seen a surge of interest in rankings – of all kinds, from the best places to work to the most competitive countries and the best tourist destinations. Although rankings can be considered simplistic tools, they can also offer useful comparative data that is difficult to obtain by other…