> Return to the #80 Newsletter If are looking to uncover and track trends in a particular sector or discipline, you should try out Marketline’s influencers tool, which is perfect for finding the leading social media influencers and publications in various sectors. The Influencer tool is based upon two main stages of Influencer identification, followed by analysis of the topics and level of influence of this group. In the second and…
We Recommend
Forrester Playbooks
> Return to the #79 Newsletter Forrester’s Playbooks give you the tools you need to translate complex strategies into pragmatic, executable steps. Built on best practices and practical experience, they are designed to convert great ideas into results. Forrester Playbooks’ framework organizes Forrester content and services to align with companies’ top initiatives, from discovering the underlying business opportunity through optimizing the results of the effort. The Playbooks use a four-phase step-by-step approach:…
WARC
> Return to the #78 Newsletter The IESE Library now has access to WARC (World Advertising Research Center), an excellent resource for marketing and advertising. WARC is the largest single source of intelligence for the marketing, advertising, media and research communities worldwide. Ii includes information and advice on almost any advertising and marketing issue, delivered via best practice guides, case studies, research papers, special reports and advertising trend data, as well as…
PsycArticles
> Return to the #77 Newsletter The IESE Library now has access to PsycARTICLES, from the American Psychological Association (APA). PsycARTICLES is a renowned source of full text, peer-reviewed scholarly and scientific articles in psychology. It contains articles from journals published by the American Psychological Association (APA), its imprint the Educational Publishing Foundation (EPF), and allied organizations such as the Canadian Psychological Association and the Hogrefe Publishing Group. It includes all journal…
CiteScore
> Return to the #76 Newsletter CiteScore is a new standard for measuring journal citation impact. Powered by Scopus, CiteScore’s set of metrics evaluate serial citation impact over a three-year period. It has a comprehensive coverage: 23,000+ titles on Scopus —including peer-reviewed journals, trade journals, book series and conference proceedings—in 330 disciplines. CiteScore can help researchers discover more titles, both within their own disciplines and in other areas of interest. It also…