> Return to the #81 Newsletter The IESE Library has just subscribed to S&P Capital IQ platform which combines deep and broad global financial intelligence (companies, markets and people) with an array of tools for analysis, ideation, and efficiency. Boost your advantage and productivity with the S&P Capital IQ platform: Perform deep company and industry research Monitor companies and markets Identify and leverage key relationships Generate better ideas and targets Build…
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Influencer Tool
> Return to the #80 Newsletter If are looking to uncover and track trends in a particular sector or discipline, you should try out Marketline’s influencers tool, which is perfect for finding the leading social media influencers and publications in various sectors. The Influencer tool is based upon two main stages of Influencer identification, followed by analysis of the topics and level of influence of this group. In the second and…
Forrester Playbooks
> Return to the #79 Newsletter Forrester’s Playbooks give you the tools you need to translate complex strategies into pragmatic, executable steps. Built on best practices and practical experience, they are designed to convert great ideas into results. Forrester Playbooks’ framework organizes Forrester content and services to align with companies’ top initiatives, from discovering the underlying business opportunity through optimizing the results of the effort. The Playbooks use a four-phase step-by-step approach:…
WARC
> Return to the #78 Newsletter The IESE Library now has access to WARC (World Advertising Research Center), an excellent resource for marketing and advertising. WARC is the largest single source of intelligence for the marketing, advertising, media and research communities worldwide. Ii includes information and advice on almost any advertising and marketing issue, delivered via best practice guides, case studies, research papers, special reports and advertising trend data, as well as…
PsycArticles
> Return to the #77 Newsletter The IESE Library now has access to PsycARTICLES, from the American Psychological Association (APA). PsycARTICLES is a renowned source of full text, peer-reviewed scholarly and scientific articles in psychology. It contains articles from journals published by the American Psychological Association (APA), its imprint the Educational Publishing Foundation (EPF), and allied organizations such as the Canadian Psychological Association and the Hogrefe Publishing Group. It includes all journal…