Dissemination

Invited seminar presentations

Can Brands Claim Ignorance? Unauthorized Subcontracting in Apparel Supply Chains.

  • IESE Business School, December 2016, Barcelona, Spain.
  • McDonough School of Business, Georgetown University, April 2020, online.
  • Freeman College of Management, Bucknell University, October 2020, online.
  • Marshall School of Business, University of Southern California, September 2024, online.

Believing in Analytics: Managers’ Adherence to Price Recommendations from a DSS.

  • Kelley School of Business, Indiana University, November 2018, Bloomington, IN.
  • INSEAD, December 2018, Fontainebleau, France.
  • Tuck School of Business, Dartmouth, December 2018, Hanover, NH.
  • IE Business School, December 2018, Madrid, Spain.
  • Yale School of Management, December 2018, New Haven, CT.
  • Beedie School of Business, Simon Fraser University, January 2019, Vancouver, BC.
  • Smeal College of Business, Pennsylvania State University, January 2019, State College, PA.
  • IESE Business School, March 2019, Barcelona, Spain.
  • HEC Paris, March 2019, Jouy-en-Josas, France.

The Impact of Variety on the Environmental and Economic Performance of a Clothes Rental Business Model.

  • European TOM Seminar Series (co-organized by INSEAD, LBS, HEC, Cambridge, and IESE), April 2021, online.
  • Tilburg University, School of Economics and Management, October 2021, online.
  • EDHEC, November 2021, Lille, France.
  • Bilkent University, Department of Industrial Engineering, December 2022, online.

The Role of Information, Rewards, and Convenience in Take-Back Programs for Clothing.

  • Universidade Católica Portuguesa, School of Business & Economics, May 2023, Lisbon, Portugal.

Do Penalties Promote Responsible Operations? Evidence from the U.S. Mining industry.

  • Rotterdam School of Management, Erasmus University, January 2025, Rotterdam, The Netherlands.
  • Tilburg University, January 2025, Tilburg, The Netherlands.

Conference presentations

Can Brands Claim Ignorance? Unauthorized Subcontracting in Apparel Supply Chains.

  • INFORMS, November 2016, Nashville, TN.
  • POMS, May 2017, Seattle, WA.
  • LBS TADC, May 2017, London, UK.
  • MSOM Supply Chain Management SIG, June 2017, Chapel-Hill, NC.
  • INFORMS, October 2017, Houston, TX.
  • POMS, May 2018, Houston, TX.
  • SoCal OR/OM day, May 2018, Los Angeles, CA.
  • MSOM Sustainable Operations SIG, July 2018, Dallas, TX.
  • Wharton Empirical OM Workshop, September 2018, Philadelphia, PA.
  • INFORMS, November 2018, Phoenix, AZ.
  • Early-Career Sustainable Operations Workshop, February 2020, Washington, DC.
  • LERA, June 2020, online.
  • POMS, May 2021, online.
  • Galileo University Advances in Data Science and Operations Research, December 2021, online.

Believing in Analytics: Managers’ Adherence to Price Recommendations from a DSS.

  • INFORMS, October 2017, Houston, TX.
  • POMS, May 2018, Houston, TX.
  • Behavioral Operations Conference, June 2018, Dallas, TX.
  • MSOM, July 2018, Dallas, TX.
  • INFORMS, November 2018, Phoenix, AZ.
  • POMS, May 2019, Washington, DC.
  • Fashion Operations Conference, October 2019, London, UK.
  • POMS, May 2021, online.

Loss Aversion in Managers’ Pricing Decision Making at a Fast Fashion Retailer.

  • INFORMS, November 2018, Phoenix, AZ.
  • INFORMS, October 2019, Seattle, WA.

What To Offer, And To Whom? Perceived Value Of Sustainable And Conventional Products.

  • INFORMS, November 2020, online.
  • POMS, May 2021, online.

The Role of Information, Rewards, and Convenience in Take-Back Programs for Clothing.

  • INFORMS, November 2020, online.
  • EurOMA, July 2022, Berlin, Germany.
  • MSOM, June 2023, Montréal, QC.
  • Choice Symposium, August 2023, Fontainebleau, France.
  • INFORMS, October 2023, Phoenix, AZ.
  • INFORMS, October 2024, Seattle, WA.

The Impact of Variety on the Environmental and Economic Performance of a Clothes Rental Business Model.

  • POMS, May 2021, online.
  • INFORMS, October 2021, online.
  • IESE SLI Research Workshop, May 2023, Barcelona, Spain.
  • INFORMS, October 2023, Phoenix, AZ.

The State of Supplier Diversity Initiatives by Large Corporations: The New Sustainable Supply Chain?

  • EurOMA, July 2023, Leuven, Belgium.

Do Penalties Promote Responsible Operations? Evidence from the U.S. Mining industry.

  • European TOM Day, June 2024, Cambridge, UK.
  • MSOM, July 2024, Minneapolis, MN.

Outreach articles

Anna Sáez de Tejada Cuenca (2023, March 30). Algorithms Give Lots Of Advice. Managers Don’t Always Follow It. Here’s Why. Forbes.

Anna Sáez de Tejada Cuenca (2023, June 8). Por qué no siempre hacemos caso a los algoritmos. The Conversation.

Anna Sáez de Tejada Cuenca (2023, September 28). Are algorithms useful? IESE Elevator Tips series (video).

Anna Sáez de Tejada Cuenca (2024, January 15). Breakthrough Tech and Bold Collabs: 4 Circular Trends to Watch in 2024. Advertising Week.

Fabrizio Ferraro, Anna Sáez de Tejada Cuenca (2024, June 25). Business school teaching case study: can the fashion industry be more sustainable? Financial Times.

Anna Sáez de Tejada Cuenca, Gemma Berenguer (2024, July 21). How Global Companies Are Implementing Supplier Diversity Policies. The European Business Review.

Other articles and media appearances

Multiple authors (2022). Retail Revolution (Spanish: La revolución del ‘retail’). IESE Insight, 162.

Anna Sáez de Tejada Cuenca (2024, September 13). Letter: Wasteful methods can’t be brushed under the carpet. Financial Times.

Rosario Fernández (2025, February 10). Moda inSOStenible. Business People. (Interviewed as an expert.)

Hannah Singleton (2025, April 1). Brands are ditching lifetime warranties—but not because they’re taking advantage of you. Fast Company. (Interviewed as an expert.)

Industry engagement

Panel moderator at the IESE Doing Good Doing Well Conference, March 2022, Barcelona, Spain.

Talk about general ESG trends at DiverInvest Forum, June 2022, Barcelona, Spain.

Workshop moderator at the IESE Mobility Industry Meeting, May 2023, Barcelona, Spain.

Panelist at the Move! Sustainable Fashion Summit, June 2023, Madrid, Spain.

Speaker and Q&A moderator at Sustainable Brands Madrid, October 2023, Madrid, Spain.

Judge at the EMAS Awards, organized by Club EMAS (Generalitat de Catalunya), October 2023, Barcelona, Spain.

Panel moderator and panelist at the IESE Doing Good Doing Well Conference, March 2024, Barcelona, Spain.

Surveyed expert at ClicKoala (2024). Estudio sobre Consumo Sostenible y Productos Certificados en España.

Panel moderator at Regenerative Cotton Workshop, co-organized by IESE and Mango, March 2025, Barcelona, Spain.

Media interviews

Som Granollers newspaper, November 2021.
VOTV television, January 2022.
Modaes.es fashion magazine, January 2022.

Community engagement

Talk about fashion sustainability for the general public and/or schools:

  • November 2021, Granollers, Spain.
  • March 2022, Les Franqueses del Vallès, Spain.
  • May 2022, Llinars del Vallès, Spain.
  • February 2023, Taradell, Spain.
  • April 2023, Granollers, Spain.
  • May 2023, Granollers, Spain.
  • January 2025, Granollers, Spain.
  • April 2025, Hervás, Spain.