Style, meaning how we use language, was emphasized by the Roman rhetor Cicero as one of the key dimension of classical rhetoric. Cicero saw “Style of Language” in terms not only of the words we use, but also in the order that we use them. If invention addresses what is to be said; style addresses […]
Bourke Cockran: a model for Winston Churchill’s Wartime Oratory
A question that has been asked over and over down the centuries is, “Are great speakers born with an innate gift for oratory or is it a skill they develop through study and experience?” It is probably not the first time you have heard this question and the answer often is often either an emphatic ‘yes’ or ‘no’. However, the evidence seems to suggest a more elusive answer in that many other variables are involved such as attitude, training, family and even luck.
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Persuasion: an indispensable skill for business today
We live and work in a world where persuasion is an essential skill for almost all of us. It is a feature not only of our professional lives but of our domestic ones as well. This can range from ordinary domestic situations like trying to convince our partner to see a particular movie, to sending […]
