Although the story recalling the foundation of Hewlett-Packard is an old one, nevertheless it shows us the influence of storytelling and, especially, the role of contagion in its dissemination.
The Great Comunicator Began as a Storyteller
Ronald Reagan didn’t set out with the intention to motivate or inspire people to serve their country as Jack Kennedy had done in the early sixties. He did not speak the language of idealism that Kennedy had done. He set out, I believe, to persuade people to accept his neo-conservative message which was based on […]
Some Examples
A tale is told about the Buddha, Gautama (563-483BC), the Indian prince and spiritual leader whose teachings founded Buddhism. This short story illustrates that every one of us has the choice whether or not to take personal offence from another person’s behaviour.
