Part 2 Ethos: Executive Credibility

Ethos: Executive Credibility Character “Our lives would be easier if speakers wore a badge carrying a rating that allowed us to evaluate their character intersubjectively. With such information, the relative reliability of all communication would be clear; we would know which candidate’s speech to believe, which witness’ testimony to accept, even which religious leader’s exhortation […]

Shakespeare, Caesar, and Management Communication

Warren Bennis, the management commentator, tell us that being able to articulate a vision in a way that is easily understood, desirable, and energizing, is the spark of leadership genius. If we want our message to have a long term effect on people, then it is the combination of the message and the flair and […]