Rhetoric: the Power of Identification Caesar Augustus after the turmoil of the fall of the Republic and the establishment of the Empire found many Roman citizens and subjects spread throughout the Empire had become remote from original Roman ideals and values of the Republic. They no longer held the same level of identification. Augustus, […]
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Part 1: Ethos: Executive Credibility
Description : “The persuasive role of character was seriously devalued during the Enlightenment. The rise of experimental science emphasised the goal of neutrality, which was thought to be guaranteed only through radical detachment: subject and object were thus torn asunder.” (Darwin Smith) We don’t have to be in the hot seat of some […]
History of Classical Rhetoric – An overview of its early development (1)
Pre-Socratic philosophers to the emergence of the sophists Every epoch experiences its changes and upheavals, and 5th Century Greece was no different to this general trend inhistory. The reasons for such changes are complex but, perhaps in the case of Ancient Greece, a new sense of national identity caused by such dramatic events as Greece’s […]
