Rhetoric: the Power of Identification Caesar Augustus after the turmoil of the fall of the Republic and the establishment of the Empire found many Roman citizens and subjects spread throughout the Empire had become remote from original Roman ideals and values of the Republic. They no longer held the same level of identification. Augustus, […]
Style: the use of language to persuade
Style, meaning how we use language, was emphasized by the Roman rhetor Cicero as one of the key dimension of classical rhetoric. Cicero saw “Style of Language” in terms not only of the words we use, but also in the order that we use them. If invention addresses what is to be said; style addresses […]