From Idea to MVP: IESE’s Pitch Day in Action

The Fundamentals of Entrepreneurial Management II course culminated in a high-energy, highly competitive Pitch Day on March 25, where IESE MBA students unveiled AI-driven ventures built through an intensive hackathon journey. Guided by professors Liinus Hietaniemi, Jeroen Neckebrouck and Sandra Sieber, teams moved rapidly from trend identification to Minimum Viable Product (MVP) development and validation….