Since we arrived at IESE, we have been exposed to much of the Mexican culture – the food, the songs, the people – all thanks to our lovely friends and classmates from Mexico. Coming from India, for us we saw a lot of similarities between our culture and people. Naturally, after learning more about the country and the opportunities, the Mexico international module became a top choice for us as a second year elective course.
After spending a week in November gaining deeper insights into doing business in Mexico, here is a brief summary of what we did during the action-filled week along with three main highlights.
An action-filled week
We were a group of approximately 30 students, and the module was a dynamic mix of lectures by IPADE professors, who introduced us to Mexico’s business landscape, rich history, macroeconomic implications, inter-country trade, U.S. influence, and political structures. Interactive case discussions covered topics like tourism and SME businesses. Guest speakers included representatives from renowned companies like PepsiCo and even the co-founders of a unique Mariachi enterprise, who shared a fascinating and very personal story. The company visits were equally unusual, interactive, and insightful. We also had sessions with two successful IESE alumni businessmen, offering us another compelling perspective on Mexico’s economy.
We loved being immersed in the vibrant culture here.
We visited an NGO transforming the lives of children once accused of crimes through education, mentorship, and reintegration, and a wellness center that merges fitness, fun, and health. Activities there included indoor rock climbing, ziplining, and immersive group classes—a unique and memorable experience. A walking tour of Mexico City’s historical landmarks was a highlight, along with recommendations for some incredible taco spots and bustling food markets. Overall, the module was a wholesome mix of knowledge, cultural discovery, and fun.
One thing that must be mentioned is the incredible hospitality of IPADE and its professors. They went above and beyond to make us feel welcomed and valued. Free lunches, coffee breaks with snacks, and an IPADE – IESE alumni network event with Mexican munchies made it all the more enjoyable. Everyone was warm, approachable, and happy to answer any questions we had.
What were some of our highlights?
1) Understanding the economic opportunities
Discussing cases and gaining insights into the economic opportunities in Mexico and the region.
Mexico is not only rich in culture but also a growing economic hub in Latin America. The MBA module provided a deeper understanding of the country’s history and its key industries, including tourism, consumer goods and more through case studies. These cases were meticulously selected to reflect the complexity and vibrancy of Mexico’s business landscape. Discussions in class, guided by some of the finest professors from IPADE, adhered to the hallmark IESE case method— a participatory and debate-driven learning style that is integral to our MBA experience. This interactive approach ensured that every perspective was considered, enhancing both the depth of analysis and the practical applicability of the lessons learned.
The module also included projects where we analyzed specific opportunities in Mexico, applying what we learned from the cases. These projects gave us a practical perspective on the country’s business potential and its role in the region. For those considering a career in Latin America or looking to understand the market better, this module served as a strong introduction to the opportunities Mexico has to offer and served as an invaluable foundation.
The module shed light on the nuances of doing business in Mexico—fostering a deeper appreciation for the country’s economic drivers, cultural context, and its unique position within the region.
2) Cultural similarities to India
Being from India, walking through the bustling streets of Mexico City felt oddly familiar. The street vendors with their setup and selling techniques instantly reminded us of the vibrant markets in Delhi. The street food vibe was so much like Mumbai—not just in the flavor and spice, but in the way it’s all served up, right there on the spot, with a lot of energy and charm. You have to be there to really feel the energy. In a strange way, Mexico felt like home, which was fascinating to experience in a country so far away. It’s amazing how two places on opposite sides of the world can feel so connected.
3) Día de Muertos
The module coincided with Día de Muertos, one of Mexico’s most beautiful festivals. This gave us the perfect chance to arrive early, explore its vibrant culture with friends, and experience the celebrations firsthand.
Our takeaways
All dressed up to celebrate Día de Muertos!
What struck us most about Mexico is how alive everything feels. Mariachi music isn’t just something you hear—it’s something you feel. It’s loud, proud, and impossible to ignore. Día de Muertos was unlike anything we’ve ever seen, turning the act of remembering loved ones into a celebration so vibrant and full of life. And the food—where do we even begin? Mole, tacos, tamales—every dish felt like it carried its own story. What stayed with us, though, is how effortlessly Mexico combines the meaningful with the fun. Nothing is ever just one thing here—it’s layered, colorful, and unforgettable.
If you’re considering the Mexico module, our advice would be to arrive early and visit Oaxaca for Día de Muertos. It’s an experience you’ll never forget. Also, take some time to read about Mexico’s business environment and history beforehand—the first day of classes is packed with new information and can feel overwhelming without some preparation.
Written by Lina Phillips & Aryan Tyagi, MBA Class of 2025
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