The Roland Berger Case Competition The task: to put together a go-to-market plan and presentation to launch Visualfy’s innovative products, Deaf Smart Space (DSS) Home and DSS Places. The challenge: to complete the task in ~30 hours and do it better than some of the top business schools in the world (Booth, CEIBS, ESADE, HKUST, IESE, INSEAD, LBS,…
case competition
Roche MBA Case Competition: Gaining Insights
Interview with Miguel Cuberos, Strategic Insights Manager, Established Products (Initiator and leader of the Roche case competition) How did the idea of a case competition occur and why did you want to collaborate with MBA students? As an Insights Manager, I am always open to listen to what is happening outside of Roche. In fact,…
