> Return to the #77 Newsletter Executives, job-seekers and researchers often need quick access to trusted and up-to-date information about firms. Whether you want to ace a job interview, build a list of prospective customers or study a company’s investment performance, company databases offer a world of valuable data, insights and reports. By using powerful financial software, screening tools or just browsing the latest research analysts’ reports, you can weigh up a…
Research Guide
Summer Reading, Deep Reading
> Return to the #76 Newsletter Summer is finally here, meaning it will soon be time to kick back and enjoy some great books. Our selection for 2018 is brimming with profound thoughts and insights, selected to help you feed your brain over the hot summer months. In an age saturated with fake news and junk reading, what could be better than some super food for thought? Leave the light reading aside…
Entrepreneurship
> Return to the #75 Newsletter Enterprise is the core engine of economic growth. It’s broadly accepted that without enterprise and entrepreneurs there would be very little innovation, less productivity growth and even fewer new jobs being created. According to the management consultant and author John Hagel, entrepreneurs are people who see an opportunity to create value and are willing to take a risk to capitalize on that opportunity. They are needed…
Social Media Business
> Return to the #74 Newsletter The power, reach and influence of social media appear to know no bounds. By 2020 the number of worldwide users is expected to reach some 2.95 billion, around a third of the world’s population, according to eMarketer. Since their creation these internet-based applications and websites have revolutionized the way people experience many facets of everyday life, from their personal relationships to the way they shop, do…
Understanding Consumers
> Return to the #73 Newsletter Consumerism is a defining feature of 21st century society. According to some experts, we have learnt to communicate with and think of each other (and ourselves) less as workers, citizens, parents or teachers, and more as consumers. Sometimes even our success is measured in terms of how well we consume products and services. As such, understanding customer needs and wants is critical to firms in this…