> Return to the #74 Newsletter eMarketer allows you to compare performance against reliable industry benchmarks all in one dashboard. Go to eMarketer and jump to “Benchmarks” by clicking on the “Benchmark” link and choose a channel to get started. Benchmarks includes 176 data sets with over 1,766 individual measures of performance data across seven channels: Display, Email, Mobile, Retail & Ecommerce, Search, Social Media and Video. Check all the metrics included at…
Resources Tip
Trending Topics Infographics
> Return to the #73 Newsletter Interested in infographics about trending topics? Find the facts and figures you need in a clear and illustrative form in Statista. Statista is a statistics portal that integrates data and facts on thousands of diverse topics from a wide range of sources onto one single platform. Go to Statista, click on the “Infographics” tab and browse popular infographic topics. You can also use the “search box”…
Looking for Megatrends?
> Return to the #72 Newsletter Passport allows you access to in-depth analysis on the most influential megatrends shaping consumer behavior and attitudes today and in the future. Euromonitor International’s team of economic, consumer, and industry trend experts have identified 20 megatrends shaping consumer markets. The research team has further predicted the eight most influential megatrends to watch for 2017: Shifting Market Frontiers, Healthy Living, Ethical Living, Connected Consumers, Shopping Reinvented, Experience…
Enhancing Scholarly Sharing
> Return to the #71 Newsletter The “How Can I Share It” website can help you get the most out of scholarly sharing. It provides relevant information and practical tools to ensure your articles can be shared with your colleagues quickly and easily: Confirm whether an article can be shared while respecting its access and usage rights? Check publisher guidelines and read the STM voluntary principles for article sharing Join the sharing community….
Company Segmentation Analysis
> Return to the #70 Newsletter Need to create a company segmentation analysis? Use Orbis or Sabi databases. The Segmentation analysis can be performed on any number of Companies, breaking down the group of Companies according to a maximum of two variables. These variables are defined as primary and secondary, and may include, for example, industry, location, a financial variable etc. The results of the analysis can be viewed in a segmentation table as well…