> Return to the #74 Newsletter If you are looking for an online sanctuary for serious thinking this is your site. Commited to big ideas, serious enquiry and a humane worldview, Aegon “asks the biggest questions and finds the freshest, most original answers, provided by world-leading authorities on science, philosophy and society.” Aeon has three channels that are completely free to use: Essays, Ideas and Video. Through their partnership program, Aegon publishes…
Channel Benchmarks
> Return to the #74 Newsletter eMarketer allows you to compare performance against reliable industry benchmarks all in one dashboard. Go to eMarketer and jump to “Benchmarks” by clicking on the “Benchmark” link and choose a channel to get started. Benchmarks includes 176 data sets with over 1,766 individual measures of performance data across seven channels: Display, Email, Mobile, Retail & Ecommerce, Search, Social Media and Video. Check all the metrics included at…
Evaluating Research Activity
> Return to the #74 Newsletter IESE’s Corporate Information Unit is in charge of compiling information required by Comisión Nacional de la Actividad Investigadora (CNEAI) to recognize the merits in the research activity developed by IESE faculty and researchers. These research merits are evaluated by section, each of which must cover six years of Research (Sexenios). Information on the research activity of some IESE professors was submitted for consideration in 2017. The…
Social Media Business
> Return to the #74 Newsletter The power, reach and influence of social media appear to know no bounds. By 2020 the number of worldwide users is expected to reach some 2.95 billion, around a third of the world’s population, according to eMarketer. Since their creation these internet-based applications and websites have revolutionized the way people experience many facets of everyday life, from their personal relationships to the way they shop, do…
Factiva
> Return to the #73 Newsletter Whether you are looking for a global point of view or need to focus in a local content, Factiva will give you the essential information you need from trusted quality sources. Factiva’s global news database of nearly 33,000 premium sources, in 22 languages, includes licensed publications –newspapers, magazines, trade publications, newswires-, influential websites, blogs and images. Seventy-four percent of Factiva’s premium news sources are not available…