Frankl, Viktor E., Man’s Search For Meaning, Rider, 2004 (136 pages) Victor Frankl’s little book, Man’s Search for Meaning, is one of those popular and exceptional books that everyone should read at least once in their lives. Before Frankl died in 1997 it had sold over 9 million copies. The author was a Jewish Austrian […]
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Pathos: an emotional appeal
Pathos, in rhetorical terms, is an appeal to our audiences’ emotions and imagination. It is about creating the right emotional environment for our listeners to receive our message the way we intend them to do so. But it is far more than a simple appeal to their emotions; it helps them to identify with the […]
Kennedy and the Forensic Style [video]
Kennedy’s address to the Greater Houston Ministerial Association, September 1960. Comment: Kennedy came to Houston to defend his candidature for the presidency of the United Stated that year. It had been publically asserted that a Catholic president would owe his allegiance to the Pope in Rome and not to the Constitution of the United […]
