An overview chart of some of the principal personalities involved in the development of classical and modern rhetoric. The chart ranges from the period of the early Sophists in the 5th Century to the modern rhetors of the 20th century (click to enlarge the picture).
‘Cosmopolis: The Hidden Agenda of Modernity’, by Stephen Toulmin, published by University of Chicago Press, 1992
Some books are well worth reading and Stephen Toulmin’s books, ‘Cosmopolis’ and ‘Return to Reason’ are certainly two of these. They are both well written analyses of the historical path of the history of ideas in Western philosophy especially from the late medieval period to modernity. Toulmin is searching for a new way in which […]
What is rhetoric?
Rhetoric can be defined as the ‘Art of Persuasion’. It is often seen as the opposite to its counterpart, the dialectic. It is about the persuader, through credibility, emotional appeal and reasoned argument, guiding another or others to a point of view or behavior that both sides will benefit from. It is interactive, and attempts […]
