A colleague recently mentioned that he was interested in Joseph Campbell, especially his research on the development of myths, legends and rituals throughout the ages. This triggered my interest in rereading Campbell’s classic, The Power of Myth, which he first published in 1988. The book is a record of a conversation Campbell had with Bill Moyers, the former US TV personality and journalist.
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La persuasión es un aspecto que influye en todos los aspectos de nuestra vida
Vivimos y trabajamos en un mundo en el que la persuasión es una habilidad esencial para casi todos nosotros. Es un aspecto clave no sólo en el ámbito profesional, sino también en el personal.
Styles of Oratory
Although the quote from Quintilian above gives us three distinct styles, most commentators have rolled them into two: the ‘forensic’ and the ‘grand’ styles. The forensic style gives much of its attention to directness and the particular. Such personalities as Margaret Thatcher, Helmut Schmidt, and Al Gore are modern examples of ‘forensic’ speakers.