Marcus Tullius Cicero (106-43 BC), a Roman citizen, was from Arpinum, south-east of Rome and, by some accounts, came to Rome as a boy to study at one of the city’s leading schools of rhetoric.  Other commentators claim his primary education in Rome was under the tutorship of a private master. This meant that he […]

An overview chart of some of the principal personalities involved  in the development of classical and modern rhetoric. The chart ranges from the period of the early Sophists in the 5th Century to the modern rhetors of the 20th century (click to enlarge the picture).

Rhetoric can be defined as the ‘Art of Persuasion’. It is often seen as the opposite to its counterpart, the dialectic. It is about the persuader, through credibility, emotional appeal and reasoned argument, guiding another or others to a point of view or behavior that both sides will benefit from. It is interactive, and attempts […]