Aristotle, in his Rhetoric, tends to give the ‘grand’ style the edge over the more ‘forensic’ approach in deliberate communication. Cicero’s genius was that he could use both styles effectively. He knew when and where to change his style, and as a result he was just as successful in the political arena as he was […]
Kennedy and the Forensic Style [video]
Kennedy’s address to the Greater Houston Ministerial Association, September 1960. Comment: Kennedy came to Houston to defend his candidature for the presidency of the United Stated that year. It had been publically asserted that a Catholic president would owe his allegiance to the Pope in Rome and not to the Constitution of the United […]
Kennedy’s Inaugural Address [video]
Kennedy’s style was symbolic of articulate leadership in the Cold War period. His voice and appearance was pleasing to his audiences wherever they were. They liked him, and his kingly style fitted very well the needs of the new television era. He was a symbol of a new generation and spoke in the same deliberative […]
